
Building ideas with AI + 30 yrs of design chops ✋ @hndmark 🏆 @usewinnny ⚡️ https://xitter.cf/t.co/CUxur31ZFf ❞ https://xitter.cf/t.co/lA7dT3JyMM 🧩 https://xitter.cf/t.co/tG1hKPzYr0
UK
Joined March 2009
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- Following1.4K
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Some new followers here recently, so thought I'd say hey 👋
I post about what I'm building, what's working, what isn't
Elsewhere:
🚀 Shipping: minitools.carrd.co – small indie tools & experiments
✍️ Writing: moremaking.substack.com – building more & consuming less
Mark Bowley retweeted
Introducing Soppps – something I needed myself, so I made it
Build quick, manual SOPs
— Write the steps once, run them as often as you like
✍️ Checklists for processes you repeat
☑️ Tick through tasks every time you execute
❌ No sign-up, no cloud
soppps.netlify.app
Introducing Soppps – something I needed myself, so I made it
Build quick, manual SOPs
— Write the steps once, run them as often as you like
✍️ Checklists for processes you repeat
☑️ Tick through tasks every time you execute
❌ No sign-up, no cloud
soppps.netlify.app
One word, 400+ meanings – English is wild youtube.com/shorts/QegV1t-_u…
Mark Bowley retweeted
Since building this tool, which pulls out what actually matters from an article in one click, I can start writing right away and cite the key parts without digging through the whole page.
breefing.netlify.app
Tool update 🚀
On my Statsss app you can now
☑️ use video backgrounds
☑️ customise the watermark
— Create scroll-stopping animated videos of your stats
statsssapp.netlify.app
I counted my own Substack posts this week
Thirty-two posts about making things, and not one of them asks for anything...
moremaking.substack.com/p/i-…
Since building this tool, which pulls out what actually matters from an article in one click, I can start writing right away and cite the key parts without digging through the whole page.
breefing.netlify.app
Caution: this site contains over 200 mind-blowing statistics...
omgstats.com/
The trap: every boost in efficiency just gets cashed out as extra workload.
AI was supposed to make us work less
I've never been this tired in my life
most days I have up to 10 agents running at the same time. one fixing a bug, one writing pages, one refactoring something I already forgot I asked for, 3 other I have no idea what they are doing but i suppose i ask it?
and I jump from conversation to conversation all day
compared to 5 years ago, I probably context switch 100x more
by the end of the day my brain is fried. completely toasted. nothing left, not even for the people I love
I call it the fried brain effect
thought it was just me but almost every founder I talk to lately says the exact same thing
we got superpowers, and somehow the pressure only went up. if you can ship 10x more, you feel like you have to ship 10x more. every single day
I don't have a solution
honestly I have no idea where this goes from here
anyone else feeling this?
This is the shift happening in SEO
The real alpha is buried at 31:50 when he talks about how Railway actually does marketing
They went from $20M to ~$100M ARR this year with only 1 growth marketer and 1 product marketer
Here is their actual GTM playbook from the interview:
1. "Incepting the AI models to recommend us more and more" (31:50)
When a developer asks Claude Code, Cursor, or ChatGPT "where should I deploy my Postgres DB / backend?" the LLM picks the winner before the user ever opens Google
2. Zero-signup agent access (09:20)
They shipped an MCP, a CLI agent, and `ssh railway new` so an AI agent can spin up a VM immediately without even creating an account
3. Reverse-engineering what already works in marketing (13:47)
Despite the quote about ignoring Stripe and Cursor on engineering, 3 minutes later he admits they have a #marketintel channel where they reverse-engineer Ramp's marketing and improve on it
4. GTM writes code instead of hiring headcount (25:35)
Their 7-person GTM team builds automated systems instead of doing manual outreach
This is the exact shift I've been talking about all year:
AI agents are the buyers now, and the way you "incept" Claude, ChatGPT, and Perplexity to recommend your product is by dominating the third-party listicles, docs, and comparison pages those models cite
If you want to run this exact playbook without hiring a marketing team:
1. Check which competitors ChatGPT & Claude recommend for your prompts (and which URLs they cite) → aiseotracker.com
2. Get placed into those exact ranking listicles & high-DR sites automatically → linkdr.com (or just tell Claude Code to read linkdr.com/SKILL.md)
Do you speak AI?
I've made this page with a Key AI terms glossary + recall practice
doyouspeakai.netlify.app
I’ve made lots of things:
blog posts
side projects
apps & tools
Nobody checked my qualifications for any of it
Nobody is going to check yours either
moremaking.substack.com/p/no…
I've tasked my AI agent with keeping me on track and on point
He's now quoting lines back at me from my past blogs, whenever I contradict what I've given out as advice 😅
Ouch.
I’ve updated my ‘Do You Speak AI?’ site with with new content from @drorpoleg’s Part II article
→ AI key terms glossary + recall practice
(Free to use)
doyouspeakai.netlify.app
“A beautiful surface isn’t necessarily the right place to hide a practical function.”
From: Bruised Box – Apple’s design decisions that didn’t work
bruised.netlify.app
Nobody says it out loud often enough: the permission isn’t real
There’s no boss /teacher /colleague /friend withholding it
The feeling that making things isn’t normal for an adult to do, most of us picked this up somewhere without noticing we had...
moremaking.substack.com/p/no…














