Mark Dos Reis

I entered to win a chance to travel around Morocco on an adventure with @TourRadar and One Life Adventures! Enter now! #AdventureBeginsHere tourradar.com/travel/morocco…

This is what passes for fresh veggie sticks at the Rogers Ctr location of @stlouiswings as well as no desserts on the kids menu that includes desserts as well as no orange juice or nachos at all. My kids think this is the worst place they have ever been at and I can’t blame them

#IPGMBNewReality feeling empowered by online and social channels Canadians are becoming more deliberate in their advocacy efforts. Woke culture is driving change.

#IPGMBNewReality a big challenge in society is the decline in trust over the last 5 years. Social media influencers are not seen as trustworthy. Although trust is down desire to be connected is increasing. There’s a desire to identify and belong.

#IPGMBNewReality change is the only constant we can rely on and you need to turn to disruption in order to manage the change.

#IPGMBNewReality 77% of brands can disappear and no one will care. You need to make a way to get people to care, talk and connect with your brand.

#IPGMBNewReality we are optimizing ourselves to be average. Creativity is critical to brand performance. Creativity does NOT hate data. It adds value to the creative process.

#IPGMBNewReality government and tech companies are driving the data privacy changes. Advertisers are in the back seat.

#IPGMBNewReality a non personalized ad is better than a personalized ad that is not relevant. If you’re going to do it be sure to do it right!!

#IPGMBNewReality data privacy is impacting advertising. Ad delivery functionality is being lost. Cookie usage which facilitates web personalization is being paired with social data. This is not just an advertising problem any longer.

#IPGMBNewReality 1/3 of Canadian workers will be impacted by automation in the next 15 years. There is a correlation between increased automation in areas where the minimum wage is going up.

#IPGMBNewReality consumers are more aware than ever that their data is being used to manipulate and influence their actions.

#IPGMBNewReality only 38% of Canadians trust tech companies. Too much disruption causes distrust and data breaches aren’t helping.

#IPGMBNewReality what got you here will not get you there. Changing behaviours is critical to continued success.

Happy to be at #IPGMBNewReality again this year. Great agenda and topics for today!

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

#IPGMBNewReality we are drowning in data but how much is actually usable? We need to aggregate and seamlessly ingest your data so it becomes usable. Once data is organized you can use AI and ML to personalize and serve the right message at the right moment to the right user.

#IPGMBNewReality machine learning will have a profound and transformational effect on all industries in the next 5-10 years if not sooner. 40% boost in labour productivity by 2035.