@marketade

Boutique UX research agency supporting enterprise organizations. We specialize in continuous user research programs for product/UX/digital teams.

 Bethesda, MD
marketade.com
Joined April 2010
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  • Followers1K
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How a card sort helped a top financial firm create an intuitive IA buff.ly/3BFo8zL — by @john_nicholson
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#informationarchitecture #userexperience How a card sort helped a top financial firm create an intuitive IA uxdesign.cc/how-a-card-sort-…
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How a card sort helped a top financial firm create an intuitive IA buff.ly/3BFo8zL — by @john_nicholson
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Our latest article on Medium: How a card sort helped a top financial firm create an intuitive IA - uxdesign.cc/how-a-card-sort-…

How a card sort helped a top financial firm create an intuitive IA

Here’s the 12-step process we used to design and run a card sort study an enterprise content hub.

uxdesign.cc
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Marketade retweeted
Dovetail@hidovetail26 Jan 2022
Scare a researcher in 3 words or less 😱 #UXR #UserResearch
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Marketade is hiring a User Experience Researcher. Mid-level remote position. Come work with a small team helping top companies innovate through research. #job #remotejobs #uxresearch #ux #researchjobs #uxjobs marketade.applytojob.com/app…
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Are you an owner or manager at a local/regional business? Join our paid research study on digital communication tools for local businesses. Get $100 for a 40-minute interview. Fill out our survey to apply for the study: forms.gle/w4MBBJes4vqCrMz97
Marketade is hiring a Digital Project Manager marketade.applytojob.com/app…
Photo by Eden Constantino on Unsplash

ALT Photo by Eden Constantino on Unsplash

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With collaborative approaches to #userresearch, everyone wins. lnkd.in/d8YYc7a #MSFTAdvocate
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We're looking forward to today's talk by Marketade's Emily Williams and Nora Fiore at @RosenfeldMedia 's Advancing Research 2021 #AR2021 rosenfeldmedia.com/advancing…
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Collaborative user research for the win: uxdesign.cc/are-teams-ignori…

Are teams ignoring your user research? 6 keys to increasing impact

Want research to drive change? Drop the reports and presentations, and turn research into a team sport.

uxdesign.cc
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Marketade is hiring a UX Research Intern marketade.applytojob.com/app…
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Great new case study from NN/g featuring some of our IA research
Nielsen Norman Group@NNgroup1 Feb 2021
A research-driven overhaul of a metal and woodworking machinery #B2B site’s information architecture resulted in an 85% improvement of #findability nngroup.com/articles/quantif… #UX #IA #ROI #metrics

Quantifying UX Improvements: A Case Study

A research-driven overhaul of a metal and woodworking machinery B2B site’s information architecture resulted in an 85% improvement of findability.

nngroup.com
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Thanks @kate__moran for featuring Marketade's work in her new article -- Quantifying UX Improvements: A Case Study nngroup.com/articles/quantif… via @nngroup
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Our year-end newsletter: Marketade in 2020 - Helping Teams Adapt to the Pandemic with User Research mailchi.mp/marketade/2020
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How Holistic User Research Helped Remove Self-Service Barriers - by Marketade's @john_nicholson link.medium.com/XBAFVL5EQbb

How Holistic User Research Helped Remove Self-Service Barriers

Facing enterprise silos and a “stuck” business metric, a company embraces collaborative mixed-methods research and rapid experimentation.

link.medium.com
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We’re looking for #cryptocurrency users to give feedback on various #crypto exchanges. Interviews are paid and can be anonymous. Take this short survey: forms.gle/3KGeVjdDq8E8sDAT8 We'll be in touch.
Learn how we launched an enterprise #UXresearch program and kept it going strong through 60+ studies. @john_nicholson's 9-step case study: mkta.de/3m1shVf
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What's it like conducting #UXresearch sessions with children aged 3 to 6? Reflections on remote usability testing with preschoolers: mkta.de/369b5IE
It's never too early for user research! Check out our latest newsletter with 2 mini #UX case studies: mkta.de/2ZKobIE
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