Negative Keyword List
- build a negative list
- selling chocolate protein? out all other flavours as a negative keyword (e.g. vanilla)
- put 'why', 'how to', 'how do', 'free't type keywords as negative. These show little intent to purchase.
Ad Copy
- include keyword in Headline & Description 1
- this will improve your ad rank and relevance. It will also show your keyword in bold in the results.
- put your keyword in the display URL section
- fill the rest of the ad out wth key benefits ad CTA's