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MarTech Series

@MarTechSeries

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

 Hawthorne, CA
martechseries.com
Joined November 2016
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More data doesn’t always result in better marketing decisions. For example, a customer viewing a product page may simply be window shopping with no intention to purchase. Opening an email may signal serious intent but may also be an automated privacy event ow.ly/tcW051044st
Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: It's twice as rigorous as that and allows for a better evaluation of customer information.

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A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/CS0q51044oF #MarTech #MarketingTechnology #MarketingTech
Why the Best Loyalty AI Is the AI You Never See

Why the Best Loyalty AI Is the AI You Never See

That is where we see the real promise of an agentic approach to loyalty. Better context. Better judgment. More restraint.

martechseries.com
26
With AI programming, advertising fraud has reached new levels of complexity, and fraudsters can now launch large-scale attacks with ease. Campaigns are being flooded with redundant traffic that provides no value and instead just drains resources. ow.ly/ItbI51044jV #MarTech
Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

The hidden cost of AI fraud is corrupted conversion data sending your campaign optimisation efforts in the wrong direction.

martechseries.com
31
Box Partners With NVIDIA to Deliver the Trusted Content Layer for Enterprise AI ow.ly/yhmB510483P #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Box Partners With NVIDIA to Deliver the Trusted Content Layer for Enterprise AI

Box Partners With NVIDIA to Deliver the Trusted Content Layer for Enterprise AI

Box, Inc., the leading Intelligent Content Management (ICM) platform, announced an expanded collaboration with NVIDIA that enables organizations to securely execute AI-powered workflows at scale.

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fullthrottle. ai® Appoints Jon Camerata as Chief Revenue Officer to Accelerate New Business Growth ow.ly/ca8L510482S #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
fullthrottle.ai® Appoints Jon Camerata as Chief Revenue Officer to Accelerate New Business Growth

fullthrottle.ai® Appoints Jon Camerata as Chief Revenue Officer to Accelerate New Business Growth

fullthrottle.ai®, the AI-powered AdTech operating system for mid-market brands, agencies, and media companies.

martechseries.com
53
SugarAI Turns CRM and ERP Intelligence into the Next Best Sales Action ow.ly/NIms510480z #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
SugarAI Turns CRM and ERP Intelligence into the Next Best Sales Action

SugarAI Turns CRM and ERP Intelligence into the Next Best Sales Action

SugarAI announced new AI-powered capabilities, advancing CRM from a system of record to a system of action.

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33
Genesys Expands Forward-Deployed Engineering to Speed Time to Value for Agentic CX ow.ly/PcjO51047Xn #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Genesys Expands Forward-Deployed Engineering to Speed Time to Value for Agentic CX

Genesys Expands Forward-Deployed Engineering to Speed Time to Value for Agentic CX

Genesys®, a global leader in agentic orchestration for customer experience (CX), announced the expansion of its forward-deployed engineering (FDE) capabilities to help enterprises operationalize...

martechseries.com
42
Particular Audience adds CDP audience targeting to its organic search and merchandising platform ow.ly/QYjw51044iH #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Xiora Technologies Introduces Xiora AI, Bringing Personalized AI Video Companions to the Web ow.ly/5gPe51044hE #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Social9 Lets Businesses Plan, Write and Schedule Social Media Posts From Claude and ChatGPT, With Guardrails Built In ow.ly/8Le551044gW #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Bright Pattern Featured on GSA UK’s SourcingTV: AI, Data Sovereignty and the Future of Global Customer Experience ow.ly/apvh51044gj #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
24
Vmake Labs Upgraded Subtitle Mode for Advanced Video Subtitle and Overlay Removal ow.ly/TEjN51044fE #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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FlutterFlow Launches AI-Native App Builder for iOS and Android ow.ly/o6zy51044fc #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Aprimo Recognized as a Leader for the Third Consecutive Year in the 2026 Gartner® Magic Quadrant™ for Marketing Work Management Platforms ow.ly/b9L951044eV #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Smartsheet Adds New AI Agents, Integrations and Security Advancements at ENGAGE 2026 ow.ly/qtJu51044e8 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Fivetran Named a Leader in the 2026 Gartner® Magic Quadrant™ for Data Integration Tools ow.ly/shmI51044bQ #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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As personalization became more granular, marketers assumed segmentation would simply fade away and be replaced by autonomous algorithms. Tech vendors embraced the pitch that “segmentation is dead” because it sounded cleaner than “segmentation must evolve.” ow.ly/o19R5103Fk8
Segments Are Dead. Segmentation Has Never Mattered More.

Segments Are Dead. Segmentation Has Never Mattered More.

For twenty years, segmentation meant drawing boxes around customer groups, naming those boxes, and sending everyone inside the box the same message.

martechseries.com
35
A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/L6nn5103Fik #MarTech #MarketingTechnology #MarketingTech
Why the Best Loyalty AI Is the AI You Never See

Why the Best Loyalty AI Is the AI You Never See

That is where we see the real promise of an agentic approach to loyalty. Better context. Better judgment. More restraint.

martechseries.com
44
With AI programming, advertising fraud has reached new levels of complexity, and fraudsters can now launch large-scale attacks with ease. Campaigns are being flooded with redundant traffic that provides no value and instead just drains resources. ow.ly/HUcl5103FgO #MarTech
Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

The hidden cost of AI fraud is corrupted conversion data sending your campaign optimisation efforts in the wrong direction.

martechseries.com
28
Learning Copilot Governance sets rules for that influence. It defines which data the copilot can use and where human review belongs. ow.ly/mAyn5103FeI #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

AI learning copilots can suggest courses, role moves, skill gaps and practice tasks based on employee data.

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