Strategist. France, India, USA, Argentina.
Joined August 2009
- Tweets1.7K
- Following305
- Followers263
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Mathilde YvertRankin retweeted
@united You think it's ok to sell a direct flight, then remove it altogether, rebook your customer to a crapy layover and not reimburse them for anything?! What is this practice United Airlines? #CustomerService #UnitedAirlinesAbuse #CustomersHelpUp
Mathilde YvertRankin retweeted
WAY too soon to be sure (especially w/ potential spread over holidays), but we are seeing a plateau @UCSFHospitals in hospitalizations (Fig L) & test positivity (both symptomatic & asymptomatic; R). Next few days will be key.
Until we see sharp downturn, I'm in uber-careful mode.
Mathilde YvertRankin retweeted
Tom Brady was the 199th pick in the 2000 NFL draft. Which tells me that occasionally, if not often, people assessing your future potential based on past performance don’t know shIt about anything.
Mathilde YvertRankin retweeted
Crunched some numbers at halftime... Here's where we stand on Super Bowl ad directors. Ad agencies, remember to ask for women- and minority-owned production companies in addition to directors to amp up diversity in the production space. #3percentSB #SuperBowlAds
If @cindygallop says it, so it’s true. So proud and happy for the team. Great insight, great idea, great execution #SuperBowl #plannerbowl #brandbowl @stuartenyt what did you think?
Do you know, @RobinhoodApp, that was a really nice ad, and it would've landed differently if last week hadn't happened - and needed to be acknowledged. #SuperBowl #3percentSB #brandbowl
Mathilde YvertRankin retweeted
Watching the Super Bowl is part of the job :)
#NowHiring media strategists, analysts, producers and planners.
Bring on the ad break🍿
indeed.com/cmp/Mediacom-2/jo…
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Scary times and insane
Officials in Michigan and Minnesota - two U.S. states that will play a key role in November's presidential election - warned about the potential for armed civilians at polling places sparking violence or intimidating voters reut.rs/2Hqgktu
Mathilde YvertRankin retweeted
The most visceral lesson I learned on the 2008 campaign is more salient today than ever: Leadership is not making others believe in you, it is making others believe in themselves and their capacity to change the world for the better.
Mathilde YvertRankin retweeted
Odd side effect of having ALS/a currently terminal illness: I went from being a 35 year old blissfully unaware of his health care plan to being a 40 year old viscerally aware of every plan nuance and just how important the ACA’s protections are for tens of millions.
Fearless creative directors wanted!
We're building out our Creative Team at Oatly's Department of Mind Control.
Wanted: two fucking fearless creative directors and one senior designer.
jobs.lever.co/oatly
Make your phone and technology work for yourself people! Yes human can be in control, just set it up! @HarvardBiz #habit
We often blame tech for our worst habits, like distraction or bad spelling. But our phones can just as easily help us build good habits. s.hbr.org/33pBMqI
Mathilde YvertRankin retweeted
The point of meditation isn’t to do it perfect, but to show up, breathe, and see what we discover. We sit, observe, allow, and then we sit some more. Our desire for quick, perfect, painless results causes so much suffering. Baby steps in the dark is a good visual to keep in mind.
Mathilde YvertRankin retweeted
K - or why nothing makes sense until you read this:
theatlantic.com/health/archi…
HT @jvonneumann
Mathilde YvertRankin retweeted
PLEASE PLEASE PLEASE FOLLOW @bsw5020 Brian Wallach! He is a hero, FIGHTING ALS FOR EVERYONE WITH ALL HIS MIGHT. Hit the follow button and be part of both the journey & the victory.
2 ALS patients have more than 75k followers—they won a Congressional Gold Medal (@SteveGleason) and were named to Times’ 100 list (@AdyBarkan).
Me, I’m a random father of 2 trying to end ALS. So I have a favor to ask—can you help me become # 3 and help us win this fight?
There is much more than the brands reaction to Covid in this article, as usual, Byron Sharp is insightful: fundamentals are still true. #creativestrategy #marketing #branding #digitalmarketing
campaignlive.co.uk/article/b…
Twitter friends, please join and help!
2 ALS patients have more than 75k followers—they won a Congressional Gold Medal (@SteveGleason) and were named to Times’ 100 list (@AdyBarkan).
Me, I’m a random father of 2 trying to end ALS. So I have a favor to ask—can you help me become # 3 and help us win this fight?
