
Head of Brand @giotto_ai | prev @moodlabs_xyz
🇨🇭 Switzerland
Joined April 2022
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I made this video for our new brand
It was inspired by our manifesto, our values and our mission: intelligence you control, built in Switzerland with a European heart. I wanted the brand to show what @giotto_ai AI can be, and to carry the ambition of a team that has been doing research since 2017
Thank you to everyone who shaped it with me!
There is a lot more to share...
naming is one of the most important things any entity can do. Same as with people, it's the word you're going to hear the most in your life
Peter Thiel has a theory most founders ignore: your company name predicts whether you'll win or fail.
"I believe very strongly that the names of companies are often very predictive of future failure or success."
His framework, in his own words:
PayPal worked because it felt human. "It was the friend that helps you pay." Friendly, transactional, trustworthy, the name did sales before the product did.
Napster was doomed from the start. "You nap", the connotation was sleep, theft, something illicit. The name telegraphed exactly what regulators and labels would eventually come after it for.
The deeper point isn't aesthetics. A name is a compressed signal, about your market positioning, your customer relationship, and how the world will narrativize you when things go wrong.
Names expose founder psychology. A name that sounds aggressive or antisocial is usually a tell that the founder hasn't thought hard enough about how their company will be perceived at scale.
Most founders treat naming as a branding exercise. Thiel treats it as a predictive test.
If you are building a startup, this is what I write about weekly in Product Market Fit: productmarketfit.tech/
Max Hanet retweeted
Our team is growing and we're hiring. If you want to build sovereign AI with us, check the open roles on our portal: giotto.ai/careers
Max Hanet retweeted
Sovereign AI Night
17 November in Lausanne
Come meet the Giotto team, demo Solo on a Giotto workstation. Live music, pizza and drinks are on us. Limited spots: luma.com/v01pmhov
AI is now shaping political decisions
56% of voters said it was a major factor in their vote vs 44% that said minor or none
democrats clearly care more about AI and about it's effects on their environment than republicans
so with house and senate now being democrat, let's see what legislative changes this will bring









