@mckearin

CEO at WE•DO | Growth Expert | Adventurer | Optimist https://xitter.cf/t.co/VGQV0qxePf https://xitter.cf/t.co/RMJbkUwgEI

wedoworldwide.com
Joined July 2012
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98Media
Open your Google account's connected apps today. Remove anything you don't use. Security, then "Your connections to third-party apps & services."
Clean out old apps: Open your Google account; Go to Security; Remove what you don't use

ALT Clean out old apps: Open your Google account; Go to Security; Remove what you don't use

Swap the names out before you paste into AI. "Client A" works as well as the real name. The answer comes back just as useful, and the real names stay with you.
What AI can see. AI can see: Drafts and notes; Public information; Numbers without names. AI never sees: Passwords and keys; Card and bank numbers; Full contact details

ALT What AI can see. AI can see: Drafts and notes; Public information; Numbers without names. AI never sees: Passwords and keys; Card and bank numbers; Full contact details

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Before you paste it into AI, strip the details. What AI never sees in my business: > Passwords and keys > Card and bank numbers > Health or HR details > Full contact details
What AI can see. AI can see: Drafts and notes; Public information; Numbers without names. AI never sees: Passwords and keys; Card and bank numbers; Full contact details

ALT What AI can see. AI can see: Drafts and notes; Public information; Numbers without names. AI never sees: Passwords and keys; Card and bank numbers; Full contact details

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More in Highest & Best Use issue 5: mikemckearin.substack.com/p/…
Your team asks you the same questions every week. A company brain fixes that: 18 plain docs in tools you already use, behind one Start Here page. Start with these 6: → Start Here → Company Facts → Voice → First Procedure → Decision Log → Customer Record
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Your AI notetaker can't tell a promise from an idea. Sort every action item into three lists: 1. Commitment: one name, one date. It's a task. 2. Idea: "We could try..." Park it. 3. Question: nobody answered. Give it an owner.
A promise isn't an idea.

ALT A promise isn't an idea.

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More in Highest & Best Use issue 4: mikemckearin.substack.com/p/…
First question I'd ask each tool once Claude can see it: Gmail: what did I promise? ClickUp: what's past due? QuickBooks: where did spending go up? Shopify: what sold, what didn't? Start with the one your customers touch most.
First question per tool: Gmail, what did I promise this week? ClickUp, what's past due and who owns it? QuickBooks, where did spending go up this month? Shopify, what sold and what didn't?

ALT First question per tool: Gmail, what did I promise this week? ClickUp, what's past due and who owns it? QuickBooks, where did spending go up this month? Shopify, what sold and what didn't?

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Your meeting recap is too late if it's tomorrow. Three rules for the hour after: 1. One name, one date. 2. Park the ideas. 3. Send within the hour. AI drafts it. You read it and hit send.
The recap loop: Meeting ends > AI drafts the recap > You read it > Recap goes out

ALT The recap loop: Meeting ends > AI drafts the recap > You read it > Recap goes out

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More in Highest & Best Use issue 4: mikemckearin.substack.com/p/…
Your favorite work is probably your smallest number. Mine was. Last month's time logs: > Client meetings: about 8 hours > Everything logged: 192 hours Sitting across from a client is the part I love. It's why I'm handing everything else I can to AI.
The number 8 in orange: hours of client meetings last month. The work I love most was one of my smallest numbers.

ALT The number 8 in orange: hours of client meetings last month. The work I love most was one of my smallest numbers.

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More in Highest & Best Use: mikemckearin.substack.com/p/…
You don't have to hand everything to AI. Here's where I draw the line: Hand off: inbox sorting, weekly updates, first drafts, meeting action items. Keep: client brainstorms, teaching clients, and the final yes on anything with my name on it.
Where I draw the line. Hand off: Repeat customer questions; Weekly updates; First drafts. Keep: Pricing and quotes; Hiring; The final yes

ALT Where I draw the line. Hand off: Repeat customer questions; Weekly updates; First drafts. Keep: Pricing and quotes; Hiring; The final yes

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More in Highest & Best Use: mikemckearin.substack.com/p/…
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Not sure where AI fits in your business? Ask three questions about every task: Does it repeat? Could a new hire follow written rules? Is a mistake easy to catch? 3 yeses: hand it off. 2: AI drafts, you approve. 1 or 0: keep it.
Hand it to AI if: It repeats every week; A new hire could follow the rules; A mistake is easy to catch

ALT Hand it to AI if: It repeats every week; A new hire could follow the rules; A mistake is easy to catch

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More in Highest & Best Use: mikemckearin.substack.com/p/…
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You bought the AI tool. Nobody showed your team how to use it. Pick one job you already understand. Show the tool the steps. Review the first few runs together. Aim for one habit that's still running on Friday.
4 moves that make a new AI tool stick: Pick one job you already understand; Show the tool the steps; Review the first few runs together; Then give it a second job

ALT 4 moves that make a new AI tool stick: Pick one job you already understand; Show the tool the steps; Review the first few runs together; Then give it a second job

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You open six apps before lunch. I open one. Claude is connected to our Gmail, Drive, ClickUp, QuickBooks, Figma and Shopify. I say what I need and it does the work in the right tool. I check it. I approve it. That's the job now.
Six tools, one conversation: Gmail and Google Drive, ClickUp, QuickBooks, Figma, Shopify.

ALT Six tools, one conversation: Gmail and Google Drive, ClickUp, QuickBooks, Figma, Shopify.

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Your best prompts are the ones you'd never type. I talk to Claude with Wispr Flow now. Hold a key, talk, let go. Connect Gmail and Drive in Claude's settings, then ask out loud: "What did I promise people this week?"
Talk, and it gets done: you say what you need, Claude does it in your tools, you approve.

ALT Talk, and it gets done: you say what you need, Claude does it in your tools, you approve.

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Our Search Console: of the top 1,000 queries, 497 were five words or longer. The biggest was a full question, shown 2,608 times. This week: Search Console, Performance, Queries, filter by question words (how, what, why). Pick one and answer it in your next page title.
Long searches win. Our Search Console: 1,000 top queries over 90 days, 497 five words or longer, 2,608 views of the top question.

ALT Long searches win. Our Search Console: 1,000 top queries over 90 days, 497 five words or longer, 2,608 views of the top question.

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