Make Marketing Fun Again! Legacy Marketer now building Entrepreneurial Muscle. Ex Unilever, Diageo, L’Oreal.
Joined September 2024
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Loved sharing BeepKart’s mission to solve for personal mobility for Bharat via technology and transparency!
A used two-wheeler isn’t just a ride: it’s a lifeline. In the latest #SORMPodcast episode, @mdnkmth, Director & Head of Marketing, @beepkart & Harshit Manocha, WebEngage unpack high-risk buying, trust, and MarTech’s role in #retention.
📺 Watch: bit.ly/3YmYIDa
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This week my wife’s dream of changing my breakfast came true.
I’ve been eating bread & eggs for as long as I can remember. Mumbai. Bangalore. Bachelor. Married man. Our cook in Mumbai once asked my wife if something was wrong with me.
I suspect she said yes. Just to retain the cook.
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This week I used my 17 years of marketing experience to leave sarcastic comments on LinkedIn posts written by people whose marketing experience is the equivalent of doing 2 Instagram reels.
I can’t believe I am still doing this.
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Move aside Blister Pack Action Figure…
Lego Me is here.
Made this with ChatGPT. Took 4 hours, multiple failed attempts, and a mild identity crisis.
A short thread on how I built a Lego minifigure of myself using AI — from scratch 👇
Marketing leaders need to do better to appreciate and integrate functions into one view of business.
Otherwise marketing will get called out when inflow drops, and get no shout out when inflow does really well.
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There are two types of threads. One sells products, newsletters, PDF's, etc. Ther other just rages.
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As a marketeer, here's how I have been using @AskPerplexity and @ChatGPTapp over the last 3 months.
- Data analysis and reporting, (report revalidation still required though)
- improving tone of voice
- Significant copy writing (Don't have an inhouse team)
- Building creative frameworks & scripting,
- Writing SEO content
- Research to learn how to use AI 😀
- Quick notes that require sharp messaging and tone
Now going to start experiementing with building stronger automation tools, agents, Video content generation.
@OpenAI Academy hopefully should be useful
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The greatest disservice being done to marketing is when marketers start claiming marketing by legacy is better / worse than marketing by startup’s.
Staying top of mind for a Zepto & Zomato is a 3 times a day occasion.
Staying top of mind for a Lux Soap bar is a monthly household purchase occasion.
Staying top of mind for a Tata EV Car is a lifestage ocassion.
Their advertising reflects their category truths and JTBD.
Comparing apples & oranges is the best way to drive engagement. Nothing else.
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If you aim at learning one simple thing a day, one useful thing a week, one improvement habit a month, in a years time you'll be 10X better, with the most minimal of effort.
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This year the goal has been to be grateful for what I have, and use what ever is at my disposal - stuff, time, knowledge. Been fairly good so far.
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In the recent Empowered Marketeer podcast, I shared my thoughts on Trojan Ad Strategy, brands that are doing great with content & why legacy brands struggle.
Have a watch! Let me know your thoughts.
All about making a marketing career happen from a sales background, building brands across legacy and startup’s, and more!
youtu.be/ulH_WSAz2q8?si=Z9Tt…
It takes a lot of effort to come across as effortless. True for politicians, for brands, for content creators.
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You don’t know who’s watching.
Late 2007, as a fresh sales executive, I found myself peddling imported deodorants & skin care products to booming retailers like Big Bazaar & Spencer’s.
My job? Identify products we could import cheaply to meet their demand. 1/13
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