Powering growth with AI-driven revenue ops since 2010. MediaMint transforms media, sales, and marketing processes, creating lasting value for clients globally.
New York, NY|San Francisco, CA
Joined October 2011
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Meet Mia - @media_mint's Intelligent Assistant Platform.
15+ yrs expertise → persona‑based AI Assistants.
Services‑as‑a‑Software model : human + AI
40–70% productivity gains
6 Assistants, live in 3–4 weeks
For publishers, AdTech & marketers.
👉bit.ly/43CFcW7
For the first time, Pubs aren’t just trimming resellers; rather they’re letting direct partners go too.
October ads.txt: 397K adds vs 462.1K removals→net -65.2K. Resellers -47.8K, direct -17.4K.
Every SSP now has to justify its slot.
Full report👉shorturl.at/pX3hB
CPMs jumped +19.3% MoM but the story is where recovery came from.
• Mid‑tier partners drove gains while the largest barely moved
• Display surged (+14.9%) as Video slipped
Full report 👉shorturl.at/CLRv5
August’s supply discipline paused. Growth is back but +44.6K came via resellers, 4x direct.
Low‑Traffic led (+34.7K), Nativo hit +9.8K, Risecodes +6.9K. Duplication still elevated (Tier 1: 46%).
Growth vs discipline: publishers keep choosing demand.
👉shorturl.at/YZIcr
Not every auction route pays the same.
In August, Open Bidding CPMs beat AdX; the APP gap hit 59%. But OB is only ~25% of revenue.
Scale vs premium is the real fight.
Routing choice, not seasonality, is what will shape Q3.
Full report👉 shorturl.at/loTVZ
🤖 Made with AI
Our take → scaling agents safely means pairing autonomy with rigor + human oversight.
Full article 👉 shorturl.at/u3skC
AI bots aren’t just crawling anymore - they’re staking a claim in the ad supply chain.
This isn’t a side story. It’s the next power struggle: who controls yield when machines mediate access?
Publishers can’t afford to sleepwalk into this shift. 👇
As @adexchanger reports, Microsoft is telling publishers: don’t block the AI bots.
Our take → opening the gates without redefining monetization risks turning publishers into passive data providers. Yield integrity must come first.
Full article 👉adexchanger.com/publishers/m…
Market reset signals in August ads.txt:
Reseller paths down (-1.7K), direct steady (+837)
High‑traffic publishers pulled back (-9.3K)
A few SSPs still gaining lines📈
Not a slowdown - a reset.
Full report 👉shorturl.at/D7kA7
Scaling programmatic ops isn’t about more analysts - it’s about smarter workflows.
Automated anomaly detection + conversational NLP cut monitoring overhead 80%, sped queries 50%, & delivered real‑time CPM, fill, and revenue visibility.
🔗Full case study→shorturl.at/74uc4
Not all impressions are equal in 2026.
App CPMs surged +50% to $1.70. AMP fell ‑17% to $1.01. Web stayed flat at $1.42.
The winners in H3 won’t just sell impressions - they’ll optimize where inventory lives.
📥 Full report → shorturl.at/lzxQC
🤖 Made with AI
Most AI panels talk about what’s possible. Ours talks about what it costs.
On July 21, we’re hosting a real conversation on scaling agents in marketing ops: what breaks, what costs bite, and what adoption actually looks like.
📅 2–3 PM ET Register →shorturl.at/QiL9V
AI agents are live in production but scaling them across marketing ops is the real challenge.
On July 21, leaders from Bitly, Bonneville & MediaMint share how they embedded agents into search, creative + campaign execution.
📅 2–3 PM ET Register👉shorturl.at/MQ07l
Data engineering isn’t just technical - it’s monetization.
As Ashok Ganapam shares in @AdTechToday , messy data now hits publisher yield directly. Clean infra = stronger bottom line.
Read via MediaMint 👉 shorturl.at/PJ8t0
Copy‑pasting prompts ≠ AI adoption.
Manual loops kill velocity. July 21 →
@Bitly, @BonnevilleInte1 & @MediaMint leaders show how agentic AI drives AEO/GEO search + scaled workflows.
Register 👉shorturl.at/srSOH
#AgenticAI #MarketingOps #DigitalTransformation
Moving past the AI pilot loop to domain-specific execution. 🧠
At the Databricks Data + AI Summit, the challenge isn't just data infrastructure-it’s turning it into business solutions.
Connect with Michael Mayer & Nisha Sharma in SF to talk real-world execution.
Creativity sparks progress. Intelligent operations unlock growth you CANnes scale.
Heading to #CannesLions to share how Agentic Growth Services + Mia (our Agentic AI platform) drive 40–70% efficiency gains across media, marketing & sales.
🔗mediamint.com/cannes-lions-2…
📈 Demand rebound is here but uneven.
• CPMs +25.9% MoM
• Video back to YoY growth (+8.3%)
• Display steady (+2.6%)
• Mobile/Desktop bidding up, CTV pressured
Recovery≠stabilization. It’s selective, and precision in setup will decide who wins.
🔗shorturl.at/0O6Zm
Big win - Our CDO, Pratyush Mulukutla named Rising Tech Leader at the 2026 Digiday Future Leader Awards.
A clear nod to the work we’re doing with Mia and our Service‑as‑a‑Software model, moving beyond AI pilots to deliver real outcomes.
🔗shorturl.at/WPNyC
Ads.txt growth continues, but now it’s selective.
• ~19.7K net new lines
• 95.4% removal-to-addition ratio→tightest yet
• Low-traffic pubs up, high-traffic down→consolidation
Efficiency > scale.
Full report: shorturl.at/Ukvll
#MediaMint #SellersReport #Adstxt
🤖 Made with AI
