Director Media @webrepublic. I enjoy digital communication, wine, guitars and espresso.
Zürich
Joined July 2010
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Joël Meier retweeted
Programmatic Advertising: technisch komplex, mit irreführenden Begriffen und unrealistischen Erwartungen. Mia Matas von @webrepublic bringt Licht ins Dunkel und zeigt warum #Programmatic trotzdem die Zukunft ist: bit.ly/30SQfaF
#GoogleMarketingLive Glad to hear that Google is opening up their DSP bidding algorithms by providing more insights on how bids are set and letting marketers define their own KPIs for automated bidding.
Live from #GoogleMarketingLive: It's clear Google is feeling pressure from social media and eCommerce giants. Many updates on their (ad) products reflect a push into more visual and inspirational advertising, as well as a more integrated shopping experience.
#GoogleMarketingLive From the keynotes, I assume topics like CRM integrations and attribution will be less pushed than in previous years. My guess is that improvements in creative quality provide a bigger leverage to Google than improvements in (difficult to master) attribution.
#GoogleMarketingLive Obviously, the smartphone is the dominant interface between people and the web. Even with a rise in voice search, Google doesn’t seem to see the emergence of other output interfaces than the good ol’ screen. Mobile equals the web, “and will for a long time.”
We're hiring! In unserem Programmatic-Team ist eine Stelle frei. Wir suchen Leute mit Ambition, Know-How und Bock auf fantastische Arbeitsbedingungen. Spread the word. lnkd.in/gdp6VPk
Joël Meier retweeted
Sarah Müller von @kununu: @infometis und @webrepublic gehören in Zürich zu den Arbeitgebern mit den besten Bewertungen #feelathome17
Wir suchen Programmatic-Spezialisten! Hast Du Lust, in der Schweizer Display-Branche aktiv mitzumischeln? webrepublic.com/de/jobs/mark…
Unsere Meinung zur aktuellen Debatte um YouTube Brandsafety. Blogpost: webrepublic.com/de/blog/2017… Interview: persoenlich.com/digital/goog…
Joël Meier retweeted
Progress is sometimes hard to see…but for much of humanity, the world is better than it’s ever been: b-gat.es/2lnbO37 via @MaxCRoser
Wir suchen talentierte Marketeers im Bereich Display, Video und Native Advertising! webrepublic.com/de/jobs/mark… & webrepublic.com/de/jobs/mark…
.@tozehnder zeigt 6 Beispiele, wie man Kampagnen über simples Conversion-Tracking hinaus messen kann. #padch16
