Melody Petulla (@melpetulla) profile picture

#SEO Director at @RedVentures. Food and music lover. Work hard, play hard.

Miami, FL
Joined July 2011
Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)Photo by Melody Petulla (@melpetulla)
I’m curious how other publishers are handling Person schema given that it isn’t respected as a standalone schema in the rich results tool or in GSC. Still worthwhile to include on author bios? Better to just include in the author property of article pages? @JohnMu any POV?
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@maxxeight maybe I can’t pick your brain on this for old time’s sake 😅
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SEO community! If anyone is looking to take the next step in their career, I'm looking for an SEO Director to help lead internal SEO strategy for an exciting tech publisher at @RedVentures. More details: redventures.com/careers/appl… #seojobs
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SEO friends! I’m looking for an SEO Director to join my team at @RedVentures! Job listing to come, but feel free to reach out if interested in learning more. Perks include: -Super smart team 🤓 -Excellent salary and benefits 💸 -World class brands ✨ -Unparalleled innovation 🧠
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Any of my SEO friends seeing weird things happening with the page experience report (particularly with heavy AMP sites)? Seeing a drop off starting in good URLs around 7/12 despite a conflicting story in the CWV reports.
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If any of my SEO friends are looking for a change in the tech space, a fantastic group of people are hiring a new SEO leader for their team at @Adobe! linkedin.com/jobs/view/25778…
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Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here: webmasters.googleblog.com/20… This will be followed by the July 2021 Core update. Here’s more information about that…
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Anyone know why the Page Experience report in GSC could report much stronger performance than the mobile CWV reports? Example - 93% of URLs are "Good" in page experience but only 39% are Good in CWV? @JohnMu @searchliaison @googlesearchc
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SEO army - how is everyone tracking traffic or general performance from Top Stories carousels? Anyone have tips?
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Can anyone confirm if any traffic now being included in the Discover or News GSC reports used to be tracked as web traffic? Seeing web declining and trying to figure out if traffic is actually falling or just moving to a new report @JohnMu @searchliaison @googlesearchc
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Good day to work for a high quality publisher! 🎉 – at Coral Terrace, FL
Google launched a new algorithm named product reviews update aimed at rewarding really top level content in the reviews category searchengineland.com/google-…
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This is the type of SEO analysis I need right now – at Coral Terrace, FL
Just some Friday night #trendanalysis on 2020's most popular tv shows. I really thought the Queen's Gambit would have more search interest ngl #SEO #GoogleTrends
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Melody Petulla retweeted
Worth noting: Google just (quietly) launched a new feature called Subtopics, which can have an impact on rankings - see below.
From last night, Danny Sullivan confirmed that subtopics are now live. They were first mentioned in Oct in a post about AI & Search. That's the post that also intro'd passages. Subtopics don't change the look of the search results, but broaden diversity of content (when useful).
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To help website owners better understand how Googlebot crawls their sites 🕷️, we’re launching a brand new version of the Search Console Crawl stats report 🎊 Learn more about the new report and how to use it at developers.google.com/search…
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Don’t forget to join today! @kcmelton01 and I will be speaking about SEO Content Strategy st 2pm EST, and an on demand version will be sent to those who register. – at Coral Terrace, FL
The divide between #SEO and #UX is shrinking, making success in search more difficult than ever. @melpetulla and @kcmelton01 share more in a webinar on Nov 12:ow.ly/YJC650CgUQ7
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Melody Petulla retweeted
Over 4 million people have seen The Beginner's Guide to SEO (moz.com/beginners-guide-to-s…) So what should newer SEOs read immediately after that? 1) How to Rank On Google: 25-Step Master SEO Checklist That's it. That's the tweet. New + updated guide via @moz moz.com/how-to-rank
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Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries: blog.google/products/search/… In this thread, more about how it works….
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