Michael Ward

Paminga's MCP server exposes 100's of analytical and operational capabilities. Here's a quick look at pipeline/attribution analysis, and creating custom drop downs (that you localize to any language).

Watch Paminga IQ answer verbal questions about pipeline attribution in real time. Paminga IQ generates charts on the fly with drill down. Ask Paminga IQ leverages Paminga's MCP server internally: connect your own agent and get busy!

MOps Eye Candy: Watch Paminga IQ's Plan Mode layout an entire Marketing Campaign (program for the Marketo folks) in 45 seconds: This example is a webinar campaign: - audience and invite workflow - landing page and form for registration - the actual webinar event - reminder series - after action follow ups for attended & no showed - Salesforce Campaign with member status updates

Congrats to Merlin/Leonard on completion of a client migration from Marketo -> Paminga! Paminga's Migration Center is collapsing migration timeframes from months to weeks. Paminga's agents migrate your emails, landing pages, forms, users/roles/permissions, folder structure... taking away manual drudgery and leaving with the strategic.

I love speaking live with experienced MOPs pros who are ready for something different and better. Bad support, neglect from sales or support, no feeling of partnership with the MAP vendor. And then there's the tech itself. I just got off a call with a longtime Marketo/HubSpot/Pardot/Eloqua partner. Approximate quote: "it's no wonder you've blown past Marketo in terms of platform". I could just end my day right there 🙂 I am a platform nerd. I live to make MOPs pros happy. I figure most of the rest just about takes care of itself.

Your Marketo instance is a decade plus of workarounds. Using HubSpot? It's 1/2 a decade plus of workarounds. This is costing your business immensely, and much more than payroll and an invoice from the vendor. It's slowing your growth and preventing you from hitting targets. Get your eyes on Paminga.

I am on the edge of my seat waiting on the release of a new Paminga Migration Agent that converts Emails, Landing Pages, and Forms from *any* competitor (Marketo, Eloqua, HubSpot, Pardot, etc.) into editable assets in Paminga. We're in the quality/small issues phase. Hopefully it does not become a long tail.

@jasonlk This "Grade Your API" tool is more than a bit off the mark 🙂 Paminga's API covers >99% of all operations possible in the platform, crushing serious MAP competitor APIs. ...but I was just told it's "not a developer-first B2B API product" 🤷‍♂️ It's clearly not crawling our markdown-based docs which should be a layup. paminga.com/graphql-api/

Had an FSD milestone moment. Went through a car wash and for some reason, the button wouldn’t turn blue. Could not turn on FSD. I was surprised at how irritated I was to have to actually drive my car myself. The experience of getting to a location is massively superior when you don’t have to do the driving. And with AI watching relentlessly in all directions, I know it’s safer than I could ever be.

I love notifications about high profile companies inbounding to Paminga on a Sunday 🙂

One thing that happened at Paminga today: We received a 23 page "Requirements" doc from a company evaluating a move off of Marketo. The requirements all make sense, look good, and Paminga will be in great shape – which surprises many in MOps land, that a new platform has such depth and breadth. Almost all assume that will not be the case. What strikes me is that the document is soooo Marketo-brained. To be clear, I don't know how it would be otherwise, given so many years of Marketo experience. I'm not criticizing, but observing and learning. So many items in the doc are written in "Marketo speak". Not only does Paminga have the case covered, but with a clearly superior approach that MOps will absolutely love. But translating to "the Paminga way" is the content/education that's on my mind. We need to step our game with regard to Marketo -> Paminga translator. 🤔 And a HubSpot -> Paminga translator.

Check out the new "Split Nodes" in Paminga's Workflow builder. - Random Splits with draggable split percentage - Lock some split sizes, float the others - Conditional Splits: Split on lead or opp stage or score, any/all field values, demographics, firmographics, behavior, & engagement without limitation It's time for you to evaluate a move to a modern marketing automation platform. Paminga is the MAP for MOps. See you at Mopza!

"Integration Quarter" continues at Paminga. Our Google Ads integration lets you push contacts into Custom Audiences and register Conversion Events based on any combination of conditions you choose. Do this based on triggers (from Workato, Zapier, webhook) or create a perpetual Workflow to watch for the conditions of your choosing. Do it directly from a .csv upload. Do it automagically as leads sync to Paminga from Salesforce – but only if the lead meets conditions of your choosing. Paminga will blow your MOps mind 🙂

Marketing Operations: Paminga's Workato Connector lets you trigger any "Action Set" you choose in Paminga – amazing power that's so easy to use! Add to/remove from perpetual workflows or drip series. Adjust lead stage and score. Set multiple field values... the list goes on for quite a while. Use Conditional Actions to treat the same triggers differently, all inside your MAP, where your logic belongs. And happy Monday 🙂

Q4 at Paminga will an integration-fest. Our pipeline is filling with excellent opportunities – comprised of excited MOps folks – and wins are starting to land (2 yesterday 🙂), it's time for some integration drops. Due to Paminga's unique global/conditional actions (a must see), these will all be incredible for scalable marketing operations. Follow me here to watch us cook.

@okta SSO coming to Paminga likely next week. I don't get to write much code these days. Had some Friday calls rescheduled so I picked this one from the todo list. There's something very satisfying about permanently improving the experience and capabilities of Paminga for MOps.

Docs for Paminga's new Zoom integration will be published today 👍

More of this please said all the marketing operations pros that discover Paminga

Just got the verbal: $150M ARR company with > 325,000 mailable contacts is moving from Marketo to Paminga! They wanted off Marketo due to lack of modern capabilities, platform improvement, "unfriendly" pricing tactics. They compared Paminga head-to-head with HubSpot. Amazing quotes forthcoming from the Director of Marketing Operations about the clarity, ease of use, and capabilities of Paminga relative to HubSpot. Let the games begin. 😏

Video: Personalization at Scale with Tokens in Paminga. Global, Folder, and CRM Tokens. Inherited tokens. I forgot to show off Event tokens in this video. Darnit. Clone that folder with all its assets and your token references are solid. With thanks to my growing list of friends in the Marketing Operations community, Tokens in Paminga are super smoove! 🤩