My very first co-founder took all the money, domains, clients (worth ~$50k) and just said “goodbye” 😁 (read the story to learn why I will never have a co-founder again 👇)

7 - Lastly, and most importantly: Until the literal day you get money in the bank, operate your business as if the deal will not happen. /Fin

Startup Truth: When Founders suggest that their product isn't ready to sell, they think sales is about selling features/product. 80% of early-stage sales is about getting them excited by YOU (the Founder), how you see the world, and most importantly, how you can uniquely solve their specific problem. Do not delay Founder-led sales because of product— this will haunt you, forever! Bring mock-ups to convo, high energy to learn and go deep on their problems, and, capture market insights Day 1.

"I want to make you an offer to be your partner" Having thousands of pre-paid customers + a waitlist of 20k people was absolutely crazy to him. "the fact that you did that without a fully working product is magic to me" So here's where things get REALLY interesting.