@mjbarash

You can observe a lot by watching 👀

New York, NY
Joined January 2010
I was 9 and had tix for game 7. I went to bed before the 9th thinking I would never get there. I woke up in disbelief.
40 years ago today, the Mets beat the Red Sox in Game 6 of the 1986 World Series.
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The headlines suggest Paris is in turmoil. The reality I experienced today? Just another Saturday in Paris. After a full day exploring the city, there was little sign of unrest. A few boarded-up shops and small groups making their way toward the protest route, but that was about it. Perhaps the rain kept crowds away, but Paris seemed to be carrying on as usual. It’s a reminder that headlines don’t always capture the full picture of what’s happening on the ground. From where I stood today, Paris was simply being Paris. ❤️🇫🇷
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I held it. I played with it. And I still don’t quite get it. The hardware is impressive. But the real breakthrough won’t come from the form factor. It has to come from what developers build for it.
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Salesforce buying Braze is a signal of where the future of marketing is headed. The value is shifting from collecting customer data to acting on it in real time, across every channel. AI baby! The next battleground will be activation. Execution becomes the differentiator.
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Dear Mayor Bloomberg, If you want to be a hero, please add a zero. Thanks!
Billionaire Michael Bloomberg Donates $80 Million To Democrats Before Midterms, Report Says go.forbes.com/3ZDEu5
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Carpe diem, contextual targeting. This is your moment to seize. Adtech spent years chasing who someone is. Contextual has an opportunity to show how much value there is in understanding what someone is paying attention to, and making advertising useful in that moment.
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Life is a long game.
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God drew the wrong straw.
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Pretty simple. Sadly often overlooked.
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The best part of the week wasn’t the meeting. It was the meetings about the meetings. And I’m not even employed 🤣
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It’s been an unbelievable Advertising Week. Just wait. You’ll see. 👀
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Apple isn’t coming for TTD. It’s coming for Meta and AppLovin. The download economy is much more lucrative than most of adtech realizes. The prize isn’t open web ad spend. It’s discovery, installs, subscriptions and commerce. Mainstream adtech never really understood mobile.
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Does the pass come with a cape? Asking for a friend.
If you’re at AdWeek NYC this week, come say hello!
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Blink twice if you had to sit in the audience at an Advertising Week panel today 
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Advertising Week ready
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