@mkfrench

Founder of @LotusGrowth, building #demandgen programs for high-tech companies. @Marketo Certified Expert and Google Partner.

 Portland, OR
lotusgrowth.co
Joined February 2009
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  • Followers5K
282Media
“If we’re not aligned, marketing becomes irrelevant. It’s a nice to have, not a need to have. It’s a cost center and not a revenue center.” - @jennsteele @madisonlogic #pipelinemarketing
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"Leads don't matter. Leads that will eventually become customers matter." - @mikedorsey @datafoxco #OpsStars
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The evolution of the CRM. HINT: It didn't start with Salesforce. @datafoxco @mikedorsey #opsstars
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"Start small, outgrow your system - don't let your system outgrown you." - @JamiSchwartz #OpsStars
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Looking good, #OpsStars #ABMS2018
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#Dreamforce2018 prep in full swing. To find out how your #ABM program stacks up take the 3 minute survey at Lotusgrowth.co/abm-survey.
Is it just me or are ad platform account managers almost completely useless?
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Trying to upsell clients to more ad spend/products while campaigns are performing poorly is like trying to sell a car while the engine is dying. It doesn't work. #demandgen
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Optimize and improve performance first, upsell later. #demandgen
5 ways to hack #blockchain in the enterprise @CSOonline - buff.ly/2NjO7lF
For #CMOs, It's talent, not tech that drives organizational growth via @KatieMartell
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By acknowledging and countering our biases, we can expand our pool of collaborators and improve financial performance. s.hbr.org/2K7eSwy

The Other Diversity Dividend

Researchers have struggled to establish a causal relationship between diversity and financial performance—especially at large companies, where decision rights and incentives can be murky, and the...

hbr.org
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Not everyone with "C" in their title is created equal, which leads to the question: to whom should these CISO's report? buff.ly/2l7Sp3s
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White House cybersecurity report shows federal agencies still struggling to get secure -- @washingtonpost buff.ly/2kzCpqw
Meagan French retweeted
Matt Cutts
@mattcutts27 May 2018
If you build government tech, there's some serious wisdom in here: adhocteam.us/2018/05/24/the-… Especially about - avoiding big-bang launches - don't develop requirements and then throw them over a wall - don't launch, then shift to maintenance mode; keep systems evergreen
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Direct mail is new again, this time with much better targeting and analytics. xitter.cf/drigotti/status/999698…
State of Cybercrime 2017: IT spending is up 8% YoY with 40% of spend dedicated to new technology -- @CSOonline buff.ly/2GLtr2k
Great topic, success with ABM is all about alignment and clean ops. xitter.cf/FlipMyFunnel/status/99…
FlipMyFunnel@FlipMyFunnel21 May 2018
In celebration of 100 epiosdes of the #FlipMyFunnel Podcast, we're replaying some of our favorites each day of the week! Check out @HeinzMarketing's episode from today | apple.co/2Ll9XFc
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Banks Adopt Military-Style Tactics to Fight Cybercrime. @nytimes reports on the scope and scale of the cybercrime industry today: buff.ly/2s28Br1
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