Michael Leis (@mleis) header
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...chapters 4,5 & 6; Poetry, behavior, data to make brands that elevate the human experience. Football's fastest man.

philadelphia
Joined March 2008
Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)Photo by Michael Leis (@mleis)
Our biggest, most dangerous epidemic is tradition.
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I just uploaded a 90 minute tutorial, which is designed to be the one place I point coders at when they ask "hey, tell me everything I need to know about LLMs!" It starts at the basics: the 3-step pre-training / fine-tuning / classifier ULMFiT approach used in all modern LLMs.
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Michael Leis retweeted
📢 Calling all #NLProc enthusiasts! Join us at the NLP Workshop on Linguistic Variation at @ITUkbh 🇩🇰 on Oct. 5th & 6th. 🎙️ Exciting speakers and an open to all! This event is made possible by Prof. Dr. @barbara_plank's Multi⭐ grants. Register + Info: t.ly/pQCxG
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Michael Leis retweeted
There are only four days left to submit an application to share a story at Makesensemess, an annual virtual celebration of sensemaking. Details Here: thesensemakersclub.com/makes…
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Michael Leis retweeted
Makesensemess 23 is in the works, and I am looking for a few brave folks to join me on the virtual stage on November 3rd to share a story from their real, messy life. Applications open until September 8th: thesensemakersclub.com/makes… #IA #MakeSenseMess
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Our new literature review essay commissioned by USAID: Interventions to Counter Misinformation: Lessons From the Global North and Applications to the Global South pdf.usaid.gov/pdf_docs/PA021… (joint w/@robert_a_blair, Jessica Gottlieb, @LauraPaler1, @PabloArgoteT & @cjstainfield)
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Breakthrough brands like ⁦@skims⁩ and ⁦@HemlibraHCP⁩ are more alike than you think: Demonstrating refusal scales brands fast. open.substack.com/pub/michae…
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Strong teams are made from three simple ingredients: Frequency Affection History open.substack.com/pub/michae…
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Sitting there at a bar in Austin with iPhone v1, getting on Twitter because I heard it was a live updated list of places with free beer and music at #sxsw #MyTwitterAnniversary
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Super honored to join one of the top regulatory events of the year and lend a perspective on social media strategy. What's one thing between social and FDA regs we should touch on?
Join us at @DrugInfoAssn & get two opportunities to hear Michael Leis, SVP, Managing Director, Strategic Planning, discuss overcoming the challenges of media exposure & leveraging #socialmedia & #influencers in product promotion. Register now! bit.ly/3S3hrPI #AdPromo23
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This is enraging and gross behavior from @TempleUniv and we all need to completely freak out
Lol “for my convenience”
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Philly friends - just saw opening night and it's a compelling 90 minutes of theater and stagecraft that will stay with you.
Tonight is first preview for KISS! Forgive us for being so honest ... but you're going to fall in love. #WilmaKiss #SorryNotSo #NoLies
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In 1977, media prophet Marshall McLuhan discussed CIA and FBI surveillance, and then turned it into one of the most mind-bending riffs on identity in the digital age I've ever heard.
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Michael Leis retweeted
Passenger train routes in the U.S. compared to Europe
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Thanks L'Impératrice for spending 690 minutes with me in 2022. I couldn’t stop listening to Agitations tropicales. #SpotifyWrapped open.spotify.com/artist/4Pwl…
What a great case study for designing behaviors with interactive time boxes -- make it a set and people will try and complete the set!
Replying to @abouelatta_ali
And the results from adding a whole ton of friction below our minds! - Users selected higher goals than before - Users did not drop off despite the extra friction - Users retained way better FOR WEEKS after seeing this screen.
Michael Leis retweeted
Pretty brutal set of quotes from Google executives in privacy lawsuit just unsealed. And on the same day as Google’s massive location data settlement. 1/2
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If you have any interest in data visualization or how to bring complex data to the point of insight and compelling narrative, take this opportunity! Kevin is brilliant and delightful.
You have data coming out of your ears, but few useful insights. Sound familiar? This course guides you through exploring, arranging, and presenting data so that all those numbers tell a story. 👌 Google's Chief Analytics Evangelist teaches this LIVE online course!