We seek to understand the forces driving us apart, find common ground, and help bring Americans together to tackle our shared challenges.
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JUST RELEASED: #BeyondMAGA, our new study of 12,000+ Trump voters, reveals Trump built a coalition, not a cult. Only 38% of his 77 million voters say being 'MAGA' is important to them. We identified 4 distinct types of Trump voters—each with different motivations and worldviews.
Meet the MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and Reluctant Right: BeyondMAGA.us
Our latest research with @FOXSports reveals the more fans watch sports with others, the more they feel a sense of belonging in their communities.
🗓️ Join us for an upcoming webinar on Thursday, October 8th from 2-3pm ET to hear more about this research: moreincommon.zoom.us/webinar…
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More in Common is proud to announce a $1,000,000 grant from the @ACarnegieFdn.
This joint grant from the Carnegie Democracy and Education programs will fund two major areas of work over the next three years: our research on democracy and polarization, and a new segmentation study of Gen Z and older Gen Alpha Americans.
At a moment when public debate is often driven by partisan narratives and the loudest voices at the extremes, this support helps us develop a nuanced understanding of Americans’ values, motivations, and aspirations.
We are incredibly grateful to the Andrew Carnegie Foundation for investing in our work and believing in our mission. Onwards!
Regret about their 2024 vote is rising among the Reluctant Right. They’re worth watching as we approach the midterms.
➡️ Four in ten Reluctant Right Trump voters (40 percent) now express at least some regret about their 2024 vote, a number that has climbed sharply since April 2025 when it stood at just 14 percent.
➡️ Just 27 percent say they remain confident in their choice, compared to 97 percent of MAGA Hardliners, 83 percent of Anti-Woke Conservatives, and 85 percent of Mainline Republicans.
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The opening bell is about to sound for the @ufc fight staged at the @WhiteHouse lawn.
In a new nationally representative survey of 5,500+ Americans, respondents estimated MMA fans as majority Republicans. Our data tells a different story.
Combat sports fans are *evenly split* among 🔵 Democrats (33%), 🔴 Republicans (29%), and 🟡Independents (31%).
That pattern of bipartisan fanbases holds true across nearly every major sport, including the @NFL, @NBA, @MLB, @NCAA, and @FIFAcom international soccer. Even the outliers, @NASCAR (41% Republican) and @WNBA (45% Democrat), are less lopsided than people assume.
Sports is one of the last healthy domains of our shared culture, but they lose their connective power when we look at the stranger cheering beside us and wonder which political side he's on. We don't need to let politics ruin our fandom.
Concern about political violence is high.
Our January 2026 poll found that 67% of Americans say violence is becoming more of a problem in American politics, and recent threats and incidents, such as the attack at the White House Correspondents Dinner, reaffirms concerns.
At the same time, our research has consistently found that overwhelmingly strong majorities of Americans do *not* support political violence—and tend to overestimate how much support it has among their political opponents.
After events like this, it can become harder to distinguish between the presence of violence and public support for it.
We’re resharing our analysis from last fall, following the murder of Charlie Kirk, to help ground this moment in data and to better understand what Americans actually believe.
moreincommon.substack.com/p/…
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The war with Iran matters. It's fully supported by some Trump voters and deeply resented by others.
The picture only becomes clear when you look at the #BeyondMAGA voter types that make up President Trump's coalition.
@MSNOWNews @Morning_Joe breaks down our latest poll with @Bloomberg's @DavidMDrucker
Explore the data: moreincommonus.com/publicati…
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How does Trump's coalition feel about the war with Iran?
In our latest survey, we use the #BeyondMAGA segmentation to examine where the coalition is holding and where early signs of strain are beginning to emerge.
moreincommon.substack.com/p/…
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Our #BeyondMAGA study compared a younger cohort of Gen Z and Millennials with an older cohort comprising Gen X, Baby Boomers, and the Silent Generation.
This analysis identified a countercultural “emergent new traditionalism” among younger Americans and particularly younger Trump voters, that is taking shape amid dissatisfaction with the economic and cultural status quo.
moreincommon.substack.com/p/…
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Will Trump's coalition survive 2028?
Our Global Director of Research, @shawkinshere and @opinion's @DavidMDrucker discussed our findings from #BeyondMAGA and whether the broad coalition that elected President Trump in 2024 will back the next Republican nominee for president.
bloomberg.com/opinion/articl…
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Trump presents himself as a norm-breaker who delights in poking his finger in his critics’ eyes:
In #BeyondMAGA, we found than three-quarters of MAGA Hardliners and more than half of Anti-Woke Conservatives believe that “President Trump should make the left pay for its mistakes and lies.”
This sense of transgression fuels a gleeful energy that runs through much of Trump’s public communication.
As Gina, a 50-year-old white, MAGA Hardliner who lives in Florida, told us, Trump is “a gigantic orange flashing middle finger, and I love it.”
moreincommon.substack.com/p/…
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Trump supporters are sticking with him. And it’s clear that faith in Trump’s leadership is not driven by his adherence to a coherent political ideology.
If ideological consistency can’t explain the enduring loyalty of Trump’s base, what does?
In #BeyondMAGA, we find that President Trump’s political power depends on his ability to play different roles for different parts of his coalition.
Read about the four roles Trump plays from @shawkinshere & @dyudkin, originally published in @TheAtlantic: moreincommon.substack.com/p/…
While perceptions of Trump as a leader are shared across his coalition, the reasons supporters give for voting for him in 2024 vary across groups:
MAGA Hardliners are motivated by a strong personal loyalty, with seven in ten (63 percent) saying they are simply “strong supporters of Donald Trump.”
Anti-Woke Conservatives, by contrast, are more policy-driven: a plurality (41 percent) say they had reservations about Trump but agreed with his policies.
Mainline Republicans are more divided, with a third (33 percent) citing policy agreement despite misgivings, and nearly as many (32 percent) expressing strong personal support.
The Reluctant Right is more likely than any other cohort to say they voted for Trump because he was “less bad” than the alternative (39 percent).
moreincommon.substack.com/p/…
How do Trump voters feel about the war in Iran?
@shawkinshere joined @cspanwj's @TaylorPopielarz to discuss how he expects that Trump's base, especially MAGA Hardliners and Mainline Republicans, will continue to trust the President's judgment about how to defeat America's enemies and help our country.
WATCH:
When asked by @DavidMDruckerwhether President Trump's coalition is breaking on Iran, @shawkinshere cites #BeyondMAGA saying:
"Among American voters, the critics [of the war] seem to be coming from the groups that are already critical of Trump...so it's continuity, not change — as opposed ot breaking open a new fissure."
If you think Joe Kent is a principled dissenter of Trump and the Iran war, think again, @DavidMDrucker says bloomberg.com/opinion/articl…
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"There is perhaps no label as misunderstood as Trump voter."
Our Executive Director, @jason_mangone, joined @TaraRHenley on the Lean Out podcast to unpack our latest research, "Beyond MAGA: A Profile of the Trump Coalition" and dig into the coalition that voted for President Trump in 2024.
A leading Canadian podcaster, Tara reminds us that "it's crucial that Canadians understand what is going on with the Trump coalition and not to paint all of our neighbors with the same brush."
Listen to the full episode or read the transcript here: tarahenley.substack.com/p/tr…
To understand the coalition Donald Trump assembled, we must see him through the eyes of the 77 million Americans who voted for him: what he represents to them, the role he plays in their lives, and why so many view him as the answer to this period of perceived American decline.
In #BeyondMAGA, we revealed that the source of President Trump’s power is his ability to play different roles for supporters across his coalition.
Read our full analysis of President Trump's leadership: moreincommon.substack.com/p/…
Do you read our Substack? If so, what draws you to our work?
Are you hoping to better understand people outside of your bubble? Looking for data on topics you can’t find elsewhere? Did a colleague recommend it to you?
Share your thoughts in a quick 4-question poll: moreincommon.substack.com/su…
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What do Trump voters actually believe?
@shawkinshere, our Global Director of Research, joined @coreysnathan on "Talkin' Politics & Religion" to discuss #BeyondMAGA, our study of the 77 million Americans who voted for Donald Trump in 2024.
🎧 Listen: url.uk.m.mimecastprotect.com…
Anti-Woke Conservatives (21% of Trump voters) are the segment of Trump’s coalition most frustrated by the perceived takeover of our schools, culture, and institutions by the progressive left.
Read our full analysis on the war against wokeness: moreincommon.substack.com/p/…