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Top 5 Digital Marketing Trends for 2025 Trend 1: Companies Will Start Doing SEO for all platforms, not just Google. Check out how many daily searches take place on all the platforms. 45.1 billion. Although Google is the leader, with 8.5 billion searches daily, it only controls 18% of the market share. So, the new SEO will be “search everywhere optimization” instead of "search engine optimization." Trend 2: Micro-influencers will boom Paying someone with millions of followers doesn’t work well. The ROI for influencers over 500k followers is -12.04%. While paying influencers under 100k followers creates a 36.71% ROI. Trend 3: Marketers will shift their content creation focus Most people focus on video content and text-based content. However, look at the ROI potential by content type. Content types like webinars, case studies, live streams, email newsletters, and podcasts have a high return on investment potential. Trend 4: Companies will prioritize marketing for AI platforms In 2020, we asked people how they find answers to their questions. Almost everyone said search engines like Google. We asked the same question in 2024. Roughly 30% of people use AI platforms like ChatGPT to answer their questions. Companies have no choice but to optimize their content to show up on these AI platforms. Trend 5: Companies will shift how they use content. Historically, companies use content to build an audience on the social web or drive SEO traffic. And although likes and engagement are cool, they don’t necessarily mean more revenue. Check out the different content types and their effectiveness by funnel stage. As you can see, specific content types, such as long-form videos or case studies, are more likely to encourage people to purchase. In contrast, channels like podcasts and short-form videos are great for building awareness.

This is how you rank on SearchGPT. We asked 409 SEOs to rank the factors that SearchGPT looks at in importance… here are the results:

Different age groups interact with various content formats differently. For example, millennials like webinars, while baby boomers like email newsletters. And although all of the age groups are consuming short-form videos, they don’t all like blog posts. So, depending on your target market, you may have to adjust the content format to appeal to the correct audience. Here are the content formats each age group prefers.