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Meredith Speier

@mspeier

Insight, strategy and inspiration to help bring brands closer to the people that love them...or in some cases, figure out why they don't.

 Minneapolis, MN
inspeier.com
Joined January 2009
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11Media
Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)Photo by Meredith Speier (@mspeier)
Guess who just made my day? @WarbyParker. Thanks #teamwarby! (Special shout-out to Jay!)
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#NewProfilePic with one of my favorite foster kittens, Aaron Burr.
Image from Meredith Speier (@mspeier)
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A+ for #Radissonblu Chicago. Forgot MacBook charger & they had one brought to my room in 5 mins. #CustomerService
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At @theshowmn #theshow Nice work on the elephant in the room @pdinstore
Image from Meredith Speier (@mspeier)
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Looking for something to do Friday? Get your tickets for #ThePrettyGoodShow now! theshowmn.org #winthepin #advertising #adfed
Image from Meredith Speier (@mspeier)
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Consumers are not helpless waifs waiting for brands to empower them. In reality, the opposite is much closer to the truth.
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Need a break from politics? Want to get inspired? Join us Nov. 3rd for the Ad2 Women's Leadership Panel. #Ad2WLP eventbrite.com/e/womens-lead…
Women's Leadership Panel

Women's Leadership Panel

WOMEN’S LEADERSHIP PANEL A few short days before the first presidential election in the United States that includes a woman candidate, the ad community of Minneapolis/St. Paul will be joining...

eventbrite.com
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Twins Toro Prize: Section 110, row 9, seat 2 #toroawd
DNCE is in the house! #KDWBCakeByTheLake
Image from Meredith Speier (@mspeier)
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Cake by the Lake #KDWBCakeByTheLake
Image from Meredith Speier (@mspeier)
"CX Lessons from a Homeless Guy" lnkd.in/b8ed3Hd by @mspeier on @LinkedIn
"What Prince Taught Us About Customer Experience" by @mspeier on @LinkedIn linkedin.com/pulse/what-prin…
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Combining qualitative and quantitative research in CX inspeier.com/blog/2016/3/4/u…

Combining qualitative and quantitative research in CX — InSpeier

I nearly always recommend a mix of qualitative and quantitative research methods. Both have strengths and weaknesses on their own, but when paired together, they afford businesses a unique look into...

inspeier.com
How to Measure Customer Experience inspeier.com/blog/2016/3/3/i…
Measuring Customer Experience — InSpeier

Measuring Customer Experience — InSpeier

Measuring customer experience doesn't have to be a daunting task, especially when you ask simple questions. Integrate these into your existing metrics to ensure you capture the right data about your...

inspeier.com
Customer Experience Hierarchy inspeier.com/blog/2016/3/3/d…

Customer Experience Hierarchy — InSpeier

Customers move through a hierarchy in their experience with brands, starting with a base level satisfaction. Use this graph to plot your customers on their journey with your brand.

inspeier.com
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What is Customer Experience (CX) Anyway? inspeier.com/blog/2016/3/3/w…
What is Customer Experience (CX) Anyway? — InSpeier

What is Customer Experience (CX) Anyway? — InSpeier

Many people have many different definitions for what Customer Experience (CX) is. Personally, I like standardized definitions, and save the creativity and innovation for the solutions. Thankfully my...

inspeier.com
Did you know? 91% of smartphone users turn to their phones for ideas in the middle of a task. teapaw.org/cards/4b8l…
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Customer Experience Manifesto inspeier.com/blog/2016/3/3/c…
Customer Experience Manifesto — InSpeier

Customer Experience Manifesto — InSpeier

CX Manifesto: Know your customers. Make it easy. Be relevant. Be an advocate.

inspeier.com
Customer Experience Manifesto inspeier.com/blog/2016/3/3/c…
Customer Experience Manifesto — InSpeier

Customer Experience Manifesto — InSpeier

CX Manifesto: Know your customers. Make it easy. Be relevant. Be an advocate.

inspeier.com
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