Multiplied

After a quiet stretch on social media, Multiplied is back—with sharper insights and a refined mission. Since 2019, we’ve navigated the PR and marketing landscape of Web3, witnessing the easy wins, the obvious plays, and the hard truths of the attention economy. The industry is maturing, and so is the role of a great marketer or publicist. One thing hasn’t changed: CULTURAL RELEVANCE IS KING. Web3 needs a narrative shift. Too much focus on product specs, not enough on why it matters. Marketing isn’t about listing features—it’s about telling a story that makes people care. That starts with your brand. Here’s what we stand by: 🔹 DATA FIRST → If your agency isn’t coming to the first call with a preliminary brand and marketing audit, they’ve already failed you. 🔹 BRAND, BRAND, BRAND → PR and marketing start with brand clarity. A proper brand workshop is non-negotiable—and no, we won’t charge you for it. It’s part of the job. 🔹 FIRST MOVER ≠ BEST → In Web3, first doesn’t always mean best. Speed fades—strategic positioning lasts. The real win? Owning your niche. 🔹 NICHE DOWN TO BREAK OUT → Penetrate a subniche within a subniche—then expand. Cast too wide a net, and you’re just more noise. We’ll be in the trenches with you. 🔹 WE PROMISE AWARENESS, NOT HYPE → Too many founders are overpromised and underdelivered by agencies. Growth comes from long-term strategic awareness, not empty hype. We focus on the momentum that leads to real adoption. Web3 storytelling isn’t about chasing the next big thing—it’s about making what matters impossible to ignore. Let’s build narratives that last.

Web3 founders, here’s your checklist for PR success: ✅ Media strategy ✅ Thought leadership ✅ Consistent messaging ✅ Community engagement

Should you pay for crypto PR? Let’s break down the ROI. 🧵👇
 ◦PR builds long-term credibility & trust. ◦Earned media is more effective than paid ads. ◦Strong PR increases token/brand awareness.

🎯 Want to grow your Web3 brand? Here are 3 proven influencer marketing strategies: -Partner with niche creators for targeted reach. -Prioritize long-term collaborations over one-off promotions. -Host Twitter Spaces to engage and build credibility.

PR in Web3 isn’t optional. It’s essential. If your brand isn’t in the conversation, you’re invisible.

Growth in Web3 starts with understanding your brand’s impact. Through data-driven strategies, storytelling, and cultural alignment. Let’s shape the future together. DMs open.

In blockchain, staying ahead means staying informed. Consider using AI tools, like do, for market intelligence services identify trends, anticipate changes, and position your brand for long-term success. The future belongs to the prepared.

A strategy without execution is just an idea. Multiplied takes your brand from insights to action, implementing PR and marketing campaigns that deliver measurable results. Let’s move from ideas to impact.

Credibility builds trust, and trust drives growth. Multiplied’s PR strategies connect blockchain brands with the right media outlets, influencers, and communities. Be the voice that shapes the conversation.

Self-serving post disclaimer: First impressions matter, and in Web3, visuals are key. From sleek designs to engaging video content, Multiplied ensures your brand’s creative assets reflect your value and vision. Design isn’t optional—it’s essential.

Storytelling isn’t just a buzzword–I mean it kind of is; BUT it’s the heartbeat of your brand. You need to create compelling narratives that bridge the gap between technology and humanity. Most think we create technology, it adapts to us, and changes. It’s the other way around. Technology changes us. Tell your audience how.

Data is the backbone of any great strategy. Have your team use on-chain analytics, audience insights, and competitor benchmarks to craft campaigns that deliver real results. It’s not guesswork—it’s growth ;)

Web3 isn’t just about tech; it’s about movements and culture. You NEED to blend strategic insights with cultural relevance, ensuring your brand not only connects but inspires. You must turn your brand into a movement.

Market positioning is the art of owning a distinct space in your audience’s mind. With a clear USP, competitive analysis, and targeted messaging, your brand can dominate its niche.

Insights without action are just noise. After a brand audit, you need to transform the findings into actionable strategies, from refining your messaging to aligning with cultural trends. This is how brands grow.

How do you know if your brand is delivering on that promise? A brand audit uncovers hidden opportunities and helps you align with your audience’s expectations. This is our bread and butter, and a part of any service we put together for our clients.