
Growth hacker scaling UGC + ad campaigns building @sideshift_app
New York, NY
Joined December 2021
- Tweets385
- Following188
- Followers180
- Likes1.1K
Pinned Tweet
hey X, im Matt
23, extra on The Walking Dead, now in nyc every week
few things about me:
- generated 300M+ organic views and I can mostly explain why
- built a sports browser game in my bedroom to $15k MMR in 7 days
- struggling Mets and Jets fan, so I understand suffering
now helping build @sideshift_app into the de facto content marketplace
posting about ugc and organic distribution, and also documenting the shit I build when I should be sleeping
let’s get into it below
Who will be the @wojespn of tech Twitter
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If you could go back in time to the day ChatGPT launched…
what would you start building?
I feel like there’s a ton of different ways to go abt this
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Funny that this one isn’t bottled… where did they go?
For the last few weeks I’ve had a competitor botting my posts
I won’t name names to give them any free publicity, nor is it classy to punch down
Pretty comical how one resorts to petty tactics thinking it will actually do anything meaningful
The thing about us is that: an object in motion stays in motion
Onwards 🫡🪨
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Might be my favorite tweet
47 Simple Steps to Go From $0 to Selling Your Company (only takes 16 years to complete!)
1. Watch The Social Network on your 14th birthday, startups seem pretty cool
2. End up working at Chipotle because you don’t know anything about building
3. Finish high school early, intern at a law firm before college. On track to become good asian son
4. Hate it. Go to college to become a poet instead
5. Meet co-founder at UCSD. Remember love for startups. Convince him to build a company with you
6. Fail 5 startups in a row. Delete years of your life and exhaust all savings
7. Transition to part-time student and work at sushi restaurant to afford tuition
8. Convince random stranger on plane to invest $10k. Apparently you can just ask for things
9. Drop out of college. Startup #6 fails. Return the $10k
10. Start Jenni AI
11. Cold call 8 hours a day to hit $2k MRR
12. Get rejected by every accelerator, go completely broke, move back in with parents
13. Covid hits. Company going to die
14. Get $100k from Jason Calacanis. Immediately fly to Malaysia to extend runway
15. Run out of money again
16. Fly to Korea, win startup funding, almost go bankrupt anyway
17. Get emergency $250k investment from VC
18. Random viral Twitter thread 10x's revenue overnight
19. Pivot to EdTech, figure out how to go viral, hit $1M ARR
20. Get diagnosed with cancer
21. Get thyroid removed, cancer free
22. Get discharged, GPT-4 comes out, then Google releases AI on google docs, then Microsoft announces they’re adding AI to Microsoft word. All in same week
23. Go straight back to work
24. Hit $2M ARR on your 27th birthday
25. Hit $3M ARR 67 days later
26. Hit $4M ARR 87 days later
27. Hit $5M ARR 38 days later
28. Almost sell your startup. Change your mind at the last second.
29. Co-founder leaves the company
30. Girlfriend breaks up with you
31. One of your closest friends passes away
32. Startup stops growing
33. Feeling pretty bad
34. Retreat back into work, double down on Jenni
35. Acquire companies
36. Add key hires to the team
37. Hit $10M ARR
38. Meet Digital Science, realize they are the perfect buyer
39. Go through Due Diligence
40. Turn 30 years old
41. Spend an ungodly amount of money on lawyers and bankers
42. Jenni AI acquired by Digital Science 🥳
43. Coincidentally, Social Reckoning, sequel to Social Network, comes out 16 years later on the same week of your acquisition. Kinda crazy
44. Wire hits your bank account at 3AM
45. Stare at it for two hours
46. Text mom good news
47. Finally get a good nights sleep :)
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If you’re an app founder would you rather have:
10M views on videos abt your app overnight?
or
10k installs for your app overnight?
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This is genuinely terrifying
We just killed NBA 2K.
You built your hooper in GoatLab. Now you can play every game of his career yourself. Rookie year to the Hall of Fame. Game winners, trades, contracts, rivals.
On the web and the GoatLab iPhone app.
goat-lab.app/hoops-career
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This is what a trillion views gets you
I've seen nearly a trillion views across our UGC platform.
Here is what i'm seeing when it comes to paying your creators for organic ugc + paid ads.
I walk through how to properly incentivize your creators and make sure they are putting their best foot forward
Try us here: sideshift.app/ ☕️
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