Matthew Wolff (@mwolff) header
Matthew Wolff (@mwolff) profile picture

Growth hacker scaling UGC + ad campaigns building @sideshift_app

New York, NY
Joined December 2021
hey X, im Matt 23, extra on The Walking Dead, now in nyc every week few things about me: - generated 300M+ organic views and I can mostly explain why - built a sports browser game in my bedroom to $15k MMR in 7 days - struggling Mets and Jets fan, so I understand suffering now helping build @sideshift_app into the de facto content marketplace posting about ugc and organic distribution, and also documenting the shit I build when I should be sleeping let’s get into it below
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I am literally creating entire apps for my creators to use as assets
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Who will be the @wojespn of tech Twitter
BREAKING: @hectorserrranoo has joined Whop
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Whoever can guess how long this was wins a mystery prize
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This is laughably bad
Fable 5.2 made this entire movie in pure code. Voices, graphics, everything.
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If you could go back in time to the day ChatGPT launched… what would you start building? I feel like there’s a ton of different ways to go abt this
today we launched ChatGPT. try talking with it here: chat.openai.com
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AGI has officially arrived
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Can second this as the current creative strategist taking on these deals Actual infinite opportunity with this
Looking to hire more creative strategists @ sideshift Looking to compensate aggressively: $150k - $250k + equity + bonus Must be in NYC Dm me a loom on why you’d be a good fit
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Schools are now vibe coding their attendance
If i be student i go just sue the school cause wtf 😭
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Really made a video abt not being able to make a video
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Cleaning up the slop from my timeline
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Funny that this one isn’t bottled… where did they go?
For the last few weeks I’ve had a competitor botting my posts I won’t name names to give them any free publicity, nor is it classy to punch down Pretty comical how one resorts to petty tactics thinking it will actually do anything meaningful The thing about us is that: an object in motion stays in motion Onwards 🫡🪨
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Might be my favorite tweet
47 Simple Steps to Go From $0 to Selling Your Company (only takes 16 years to complete!) 1. Watch The Social Network on your 14th birthday, startups seem pretty cool 2. End up working at Chipotle because you don’t know anything about building 3. Finish high school early, intern at a law firm before college. On track to become good asian son 4. Hate it. Go to college to become a poet instead 5. Meet co-founder at UCSD. Remember love for startups. Convince him to build a company with you 6. Fail 5 startups in a row. Delete years of your life and exhaust all savings 7. Transition to part-time student and work at sushi restaurant to afford tuition 8. Convince random stranger on plane to invest $10k. Apparently you can just ask for things 9. Drop out of college. Startup #6 fails. Return the $10k 10. Start Jenni AI 11. Cold call 8 hours a day to hit $2k MRR 12. Get rejected by every accelerator, go completely broke, move back in with parents 13. Covid hits. Company going to die 14. Get $100k from Jason Calacanis. Immediately fly to Malaysia to extend runway 15. Run out of money again 16. Fly to Korea, win startup funding, almost go bankrupt anyway 17. Get emergency $250k investment from VC 18. Random viral Twitter thread 10x's revenue overnight 19. Pivot to EdTech, figure out how to go viral, hit $1M ARR 20. Get diagnosed with cancer 21. Get thyroid removed, cancer free 22. Get discharged, GPT-4 comes out, then Google releases AI on google docs, then Microsoft announces they’re adding AI to Microsoft word. All in same week 23. Go straight back to work 24. Hit $2M ARR on your 27th birthday 25. Hit $3M ARR 67 days later 26. Hit $4M ARR 87 days later 27. Hit $5M ARR 38 days later 28. Almost sell your startup. Change your mind at the last second. 29. Co-founder leaves the company 30. Girlfriend breaks up with you 31. One of your closest friends passes away 32. Startup stops growing 33. Feeling pretty bad 34. Retreat back into work, double down on Jenni 35. Acquire companies 36. Add key hires to the team 37. Hit $10M ARR 38. Meet Digital Science, realize they are the perfect buyer 39. Go through Due Diligence 40. Turn 30 years old 41. Spend an ungodly amount of money on lawyers and bankers 42. Jenni AI acquired by Digital Science 🥳 43. Coincidentally, Social Reckoning, sequel to Social Network, comes out 16 years later on the same week of your acquisition. Kinda crazy 44. Wire hits your bank account at 3AM 45. Stare at it for two hours 46. Text mom good news 47. Finally get a good nights sleep :)
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If you’re an app founder would you rather have: 10M views on videos abt your app overnight? or 10k installs for your app overnight?
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Nothing deters me more from a restaurant than a ChatGPT generated menu outside it
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Average day at the @sideshift_app office
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What does it mean if I’m ripping grokbot at the function
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This is genuinely terrifying
We just killed NBA 2K. You built your hooper in GoatLab. Now you can play every game of his career yourself. Rookie year to the Hall of Fame. Game winners, trades, contracts, rivals. On the web and the GoatLab iPhone app. goat-lab.app/hoops-career
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how much would you pay for 10,000,000 views for your app? curious what everyone will say
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This is what a trillion views gets you
I've seen nearly a trillion views across our UGC platform. Here is what i'm seeing when it comes to paying your creators for organic ugc + paid ads. I walk through how to properly incentivize your creators and make sure they are putting their best foot forward Try us here: sideshift.app/ ☕️
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