Dead Internet theory. Have you heard of this? Just came across it after reading this blog (in the 2nd post) from @riotgoools on real User Generated Content and the aspirations of a social web again (really good read). This topic won't go away for me. I'm fascinated by what we're all doing on the internet, which can mostly feel like death by a thousand ads/highly sanitized "content". But at the same time, I've started to make friends and find a level I like playing on online for the first time in my life. -- A version of the internet needs to die. Don't think the whole thing is dead, but 99% of it is us being advertised and SEO'd into oblivion. The Great Online Game is alive and well, but it's a top 1% experience that takes a bit (or a lot) of wandering to find. Think I want/need to do a deep dive on this and write an essay on it.