Neko Health retweeted
When we launched @Neko in the UK two years ago, it took us 10 months before expanding to our second city.
The US demands a whole new pace of execution.
Just three months after launching our first US clinic in NYC, we’re bringing Neko to Miami.
This location is very different from anything we’ve done before! Sharing more soon.
See you December 9th, Miami ☀️
Our second US clinic is opening at Aventura Mall.
The waitlist is already growing. Join now to secure your spot.
Neko Health retweeted
" [It’s] very remarkable that in 100 years, the model we have for delivering primary care hasn't really changed."
Hjalmar Nilsonne (@HjalmarNilsonne), CEO of @Neko Health, believes something has gone very wrong in healthcare, it has stagnated for decades. Neko is bringing healthcare into the 21st century and making it more affordable by combining state of the art technology and a luxury in-house experience.
"We're lucky that I think it's very clear what the solution is to most of the problems we have in our healthcare system, that someone needs to reconfigure how we deliver healthcare, and that's what we're trying to do."
Watch the whole episode: youtu.be/lpe-6Ias6xQ
Neko Health retweeted
Neko CEO Hjalmar Nilsonne was licking his wounds after "crash landing" a climate startup. Then he got a fateful DM from Spotify's Daniel Ek
Together, @HjalmarNilsonne and @eldsjal co-founded @Neko, a $7B startup that calls itself "the most valuable hour you can spend on your health."
After years operating in Europe, Neko recently launched in NYC, where it's quickly built a waitlist of 50,000 people, and started work on 3 more locations. Miami, San Francisco and Washington, D.C. are next.
“People sometimes think that there’s some machine, and you go in, and you get a kind of paper receipt telling you if you’re gonna die or not,” Hjalmar tells me. “In reality, it’s the exact opposite.”
On The Upstarts Podcast, Nilsonne talks about the fateful Twitter DM from Ek that got Neko going; why the doctor visit hasn’t changed much in 100 years; and how to keep a startup team motivated while chasing a long-term “moonshot.”
Plus, he shares his Upstart Moment: a bet-the-company pivot driven by an internal memo he wrote, “Free Is Not Enough.”
A big thanks to this season's sponsors @Atlassian and @chargebee for supporting unfiltered founder interviews like this 🫡
CHAPTERS:
00:00 Introduction
01:48 Mapping Your Body In One Hour
03:54 Why The Doctor’s Visit Hasn’t Changed In 100 Years
07:31 Building Four Businesses In One: Devices, Hardware, Software, Clinics
09:22 Breaking Down A Neko Visit First-Hand
12:58 Why Half of Neko’s U.K. Members Never Had A Health Check
16:59 ‘Brutally Efficient With Your Time’: Why Every Second Counts
19:04 Helping Human Doctors, Not Replacing Them
22:40 Delivering Outcomes For the 92% Of Members Not At Risk
26:47 A Climate ‘Crash Landing’ And A DM From Daniel Ek
33:12 Motivating A Team To Chase A Moonshot
37:42 Neko’s Upstart Moment: The ‘Free Is Not Enough’ Memo And Pivot
41:30 Pricing Neko Accessibly For The 99.9%
45:44 What The Tesla Roadster Can Teach Founders About Change
48:33 Space-Age Scan, Old-School Advice: Cut The Coffee
Thanks for watching!
Neko Health retweeted
My @Neko health checkup by @eldsjal @HjalmarNilsonne was INCREDIBLE! This is the future of preventative health.
Hands down Neko health best experience I’ve EVER had in healthcare.
First off I was excited to go to for the last two weeks.
Second, the experience lived up to the hype.
Third, I bought another scan for a year out.
Fourth, Im happy to know so much insight about my body (53 blood markers, kidney health, liver health, skin health and more)and what I can do to continue to optimize my health.
Some pics and vids (think I will make a more comprehensive one later):
Neko Health retweeted
Just 2 weeks after launching @Neko in the US, our NYC waitlist has doubled – with 50K people now in line for a scan.
The good news is that more capacity is on the way!
Today we're announcing that location #2 in the city will open at Brookfield Place in Battery Park City in January.
Plus, we have 2 more NYC locations already under construction so that we can deliver even more scans next year.
Neko Health retweeted
Preventive care should be something you want to come back to.
“We’re trying to redesign what healthcare could look like.”
Daniel Ek (@eldsjal) on the thinking behind @Neko, now open in New York.
Via @SquawkCNBC.
Neko Health retweeted
Great first health scan experience at @Neko.
Comprehensive scan and biomarkers.
Staff was incredibly friendly and accommodating.
Appointment itself was super smooth - took roughly 30-40min or so and ended with a good walkthrough of ALL my results with a physician.
Straight out of a sci fi film.
Fortunately - all in good health 🙏 and look forward to my next one and the ones after that.
Neko Health retweeted
finally got my @neko robe pic...
but in all seriousness, most people put off their annual checkup. after my scan yesterday morning, i can confidently say that this might be the one that you actually look forward to.
the whole thing takes ~1 hour and the part that i loved as someone with a million questions (at all times) was this: there's a screen up the entire time that shows you what's next and where you are in the appointment, so you always know what's coming and why it matters. there's no sitting alone in a flimsy paper robe wondering what's happening, or when you'll actually see the doctor. (also the butter yellow robe is very chic, which shouldn't matter but absolutely does)
they imaged my feet for longevity markers, checked visceral fat around my organs, took 6,000 photos of my skin (i apparently have 222 markings??), and did an EKG.
my favorite part was that they sent my blood to the lab while i was still there, and by the time i sat down with the doctor, all my bloodwork and scan results were ready. no waiting a week and wondering if something's wrong. you know everything before you walk out the door, then you get a personalized action plan in the app after (i opted into the AI transcription during the visit).
i'm about to start training for the tokyo marathon, so it was a good time to get a baseline (but honestly it's always a great time to check in on your health)!! so grateful for the @neko team for this awesome experience - if you're in NYC, i hope you can try it for yourself soon!!
@shak @sarahmcbride @eldsjal @alexisohanian
shoutout @N_Sportelli for the intro 🤝
Neko Health retweeted
🚨 ALL-IN INTERVIEW: Daniel Ek
Thanks to our partners:
@CPIWealth & @northwestagent
- Fixing American Healthcare
- Catching Disease Before It's Too Late?
- Applying the Spotify Playbook to Healthcare
- AI's Upside & Open Source
++ much more!
(0:00) @eldsjal joins the Besties!
(1:14) Starting Spotify: Beating piracy and betting his own money on the record labels
(6:10) Neko Health: The Spotify playbook for healthcare, the $499 body scan, and why US healthcare waits until you're sick
(36:04) AI: Tech's failure to sell the upside, open vs. closed models, and regulating compute
(44:24) Back to Spotify: Podcasting's open standards and the Stardoll origin story
-----------------------------------------
Thanks to our partners for making this possible!
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Neko Health retweeted
Neko’s clinics feel more like a members’ club or spa than they do a doctor’s office.
That’s the point. For too long, we’ve accepted medical spaces as places to endure, with little attention given to how they make us feel while we’re in them.
Neko is in the medical business, but approaches the experience more like hospitality, designing around thousands of tiny details meant to make members feel calm, cared for, and almost unaware of the machinery around them.
Your shoes end up where you need them. Blood samples disappear into the wall. You rarely cross paths with anyone you don’t need to see.
Explore Neko’s new New York location in our latest SUNDAY STUDY, live now on Substack.
Neko Health retweeted
A cold DM from Daniel Ek and suddenly the thing you swore off becomes your life's work. Best founder stories almost never go according to plan. I'm proud to be an investor in @Neko
xitter.cf/HjalmarNilsonne/status…
In 2018, the absolute last thing I wanted to be working on was healthcare despite coming from a family of doctors.
Then I received a DM from Daniel Ek out of the blue to work on a company together, just as Spotify was getting ready to IPO and my previous startup was winding down.
This is the backstory of how @eldsjal convinced me to change my mind on healthcare and start Neko together.
Thanks for having me in the studio, @clairejyz & @Machiz!
20 years ago, I was here in New York, pitching a small startup from Europe.
This week, I'm back here, once again in pitch mode, talking to friends old and new about democratizing preventive health with @Neko.
I've always been obsessed with building the most amazing product possible. And with Neko, the end goal is to truly change consumer behaviour. We want as many people as possible to have access to quality preventive healthcare - not for the 1%, but for the 99%.
Thank you to my co-founder Hjalmar (@HNilsonne) and to the amazing team that made our first New York clinic opening possible today.
Neko Health retweeted
In 2018, the absolute last thing I wanted to be working on was healthcare despite coming from a family of doctors.
Then I received a DM from Daniel Ek out of the blue to work on a company together, just as Spotify was getting ready to IPO and my previous startup was winding down.
This is the backstory of how @eldsjal convinced me to change my mind on healthcare and start Neko together.
Thanks for having me in the studio, @clairejyz & @Machiz!
Neko Health retweeted
The future of healthcare has arrived in New York City!
I made a video about @Neko last year at their first London location. On that day, I saw how AI can actually change the world for the better.
Neko replaces your annual physician appointment, but it also gives you a much more in depth look at your health, more meeting time with your doctor and only for $499.
Oh and 3 months after my appointment, I got a call that @Neko's data identified that a freckle on my back was of concern. I wound up having to get the freckle removed. My doctors had checked that same freckle every year and never suspected anything. It was the extremely comprehensive data that Neko has that detected it.
Heyo! After 8 years of R&D and learnings from 100,000+ scans in Europe, @Neko is finally live in the US!
Our clinic in NYC features our new scan room, fitted out with the latest generation of our medical devices (FDA cleared) ✌️
The Neko Lab can now analyze 50+ blood biomarkers with every scan, with results delivered within the same 1 hour visit.
25,000+ people are already on the waitlist and we just started inviting our earliest supporters to book.
Neko Health retweeted
Spoiler alert: blood goes swooooosh
Neko Health is as good as advertised.
I got to be the 4th person to preview the new NYC location yesterday. The whole experience, from the moment you enter and head down the stairs, was dialed in. It felt like the future.
Beautiful combo of design, technology, and people. Got a bunch of scans, bloodwork, and blood pressure done in ~30 minutes and as soon as it was done, they took me into a room to explain the results, which were all ready that quickly because there’s a lab on site (I won’t spoil how the blood gets there, maybe the coolest part).
Luckily, I’m basically healthy but need to get my fat ass in shape.
It’s wild that it costs $499, and they’re going to keep squeezing more tests into that price. They were nice enough to give me this one on the house but I already paid for my next appointment in 12 months.
10/10 would recommend.
Neko Health retweeted
Replying to @Neko
@Neko Health is now open in NYC.
CEO and co-founder @HNilsonne joined Lightwork this week to discuss Neko’s origin, business strategy, and growth model.
Hjalmar had avoided healthcare his entire life until he got a cold DM from Spotify co-founder @eldsjal. He was inspired when Daniel asked him, “What if we redid healthcare from scratch?”
Then, Hjalmar and the Neko Health team spent 4+ years in research and development. Neko Health’s hardware, software, and AI systems were built in-house to keep pricing accessible. Currently, the scans are priced at $499, but Hjalmar hopes that as technology improves, costs can be lowered to widen accessibility.
Their newest location in NYC will be the ninth, and the first in the US, following clinic openings in the UK and Sweden.
Congratulations to the entire Neko Health team on this huge milestone.
Full episode link in the comments.
0:00 "The Most Important Hour You Can Spend On Your Health"
0:46 Growing Up In A Family Of Doctors And Daniel Ek's Direct Message
6:02 Five Years Building And The Vertically Integrated Approach
9:35 The Neko Scan Experience
11:24 Why Build Everything In-House And Neko As A Real Estate Company
17:47 Myth Busting Worried Well And Over-diagnosis
21:43 Do You Still Need A PCP And Why Pay Out Of Pocket
24:11 What Happens To Your Data And Why New York First
26:24 Adapting To The US Healthcare System And Landing On 499 Dollars
28:07 What Is Hardest To Scale And The Big Vision
30:58 The R&D Team And Why Longitudinal Data Matters
33:02 Thank You And Closing
@clairejyz @Machiz
Neko Health retweeted
Congratulations to @Neko Health on opening their first US clinic!
With 8 locations already open across the U.K. and Sweden, today marks the first time Neko Health is made available in the US.
From a DM conversation to an international brand. We’re proud to be backing @HNilsonne, @eldsjal, and the entire Neko Health team.
Heyo! After 8 years of R&D and learnings from 100,000+ scans in Europe, @Neko is finally live in the US!
Our clinic in NYC features our new scan room, fitted out with the latest generation of our medical devices (FDA cleared) ✌️
The Neko Lab can now analyze 50+ blood biomarkers with every scan, with results delivered within the same 1 hour visit.
25,000+ people are already on the waitlist and we just started inviting our earliest supporters to book.

































