Dayna Winter (she/her) Ⓥ (@nicecobra) header
Dayna Winter (she/her) Ⓥ (@nicecobra) profile picture

Mayor of Halloweentown • Word Witch @Shopify • Creator @thegoodnorthern • Founder, Bread Vintage • Sustainable maximalist ✌️🏳️‍🌈🏳️‍⚧️

Anishinaabe Algonquin Nation
Joined April 2009
Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)Photo by Dayna Winter (she/her) Ⓥ (@nicecobra)
Dayna Winter (she/her) Ⓥ retweeted
Every civilization, from ancient myths to modern nations, has understood that power begins with a narrative. Stories outlive time. They align belief, give meaning to action and transcend generations. I'm proud that @Shopify has understood this from the jump. It's why we built owned storytelling where our audience lives, like our own @substack. (in 🧵) Good storytellers don't always have the title. They are the employees who deeply understand the mission They need to be authentic, passionate and yes, know how to tell a good story. wsj.com/articles/companies-a…
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WE'RE LIVE! Trying something new this year for #BFCM: we're updating one post live all day #BlackFriday on @Shopify's new Substack publication, In Stock. Follow along here and don't forget to subscribe! shopify.substack.com/p/black…
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Dayna Winter (she/her) Ⓥ retweeted
Earlier this year I was invited to speak at our annual company summit about the art of tinkering. "Dream big, but start small". Recently, @nicecobra interviewed me about it for Shopify's substack (link below). Fun fact: Dayna also interviewed me a decade ago, when I was being hired at Shopify!
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News! @Shopify is now on @substack! Check out In Stock, our new publication featuring stories from the front lines of entrepreneurship. Commerce POV, data insights, and first-person accounts of the messy reality of building a biz. 👇 Subscribe in thread! 👇
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📈 Data: 52% of US entrepreneurs agree owning an online store provides the greatest brand control. Learn how a maker and a global bookseller made the leap to @Shopify to scale their brands and deepen relationships with customers. 👇 shopify.com/news/own-it-repl…
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Thanks to @DavidMagee from @worldofbookshq and Ali from Explorer Knits + Fibers for speaking to us for this story! 💚
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I also chatted with Rajiv Surendra, best known for his role in Mean Girls. He's now an artist, maker, and creator with a successful YouTube channel. We talked about his recent move into ecommerce & how he's able to build an experience that's truly authentic to his personal brand.
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Dayna Winter (she/her) Ⓥ retweeted
Small businesses make up 97.8% of all employer businesses in Canada. We say Elbows Up, Giv'er, Shop Local...but what does that actually look like? Meet Dundas, ON - the poster child for what happens when we actually vote with our dollars and support small businesses 👇
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Loved working on this story for @Shopify Winter '25 Edition! The creative team built something so weird in the most delightful sense of the word. “The direction from day one was basically, ‘Fuck around and find out.’” Check it out 👇
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