We ship hundreds of ads every week for consumer apps. Here are 6 ad creative formats that have been printing: 1. Staged Moments - two creator involved. One behind the camera talking through the app and catching the other one on camera in the moment they have the problem the app solves. - authentic explanation, not technically a "skit". These need to feel unpolished and real to work. 2. Comment Reply - creator responds to a comment, with the comment shown as an overlay on screen. 3. Old Me vs New Me - same person filmed twice, standing next to each other arguing opposite sides about the product. The app resolves the argument between them! 4. B-Roll Voiceover - a montage of creator footage, product B-roll, and sometimes AI-generated footage cut to a voiceover. We've tested human VO and AI VO. Both perform depending on the concept and audience. These are phenomenal for hook and message testing 5. Green Screen Reaction - creator on camera reacting to a screenshot, app UI, or piece of content playing behind them 6. Snapchat Zoom - camera zooms in slowly on a creator from across the room, like you're spying on them. Snapchat bar overlay with text reacting to the situation. Leads into a staged moment or phone-in-hand product demo

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client is getting $0.87 installs on a niche app. 100+ downloads a day. partnership ads crushing it. CTR through the roof. they asked: should we 10x the ad spend? we said nah. which is a weird thing to say when you run an ads agency lol but here's the thing MRR is flat. Downloads are up. Revenue isn't. the ads are working. The paywall is not. this happens all the time with new apps. you figure out how to get people in the door before you figure out how to get them to pay. and scaling ad spend when your paywall is broken is just... expensive research. you'll learn that your paywall is broken. faster. for more money. in this case the fix isn't more ads. it's better paywalls. different placements. price testing. trial length experiments. get the monetization engine humming FIRST. then pour gas on it.

when your Head of Creative says "you're in this one" you just say yes apparently @RyanBarnes_UGC

Ryan’s been absolutely crushing it for us the past couple months. We’ve tested a ton of creative, but his videos consistently stand out and just work with this audience. We’ve taken average CPI from about $5.65 down to $2.95 (almost a 50% drop) and thumb-stop rate jumped from ~27% to ~58%. Plus 5,000 new installs from this creative alone already His videos feel natural, explains the product clearly, doesn’t feel over-acted, and actually shows the app being used in real situations. @RyanBarnes_UGC 🤝

Need a few amazing female UGC creators (age 25–50) for an app focused on cutting sugar, beating cravings, and feeling good again. Ideally you can authentically speak on your experience with sugar reduction, energy balance, less bloating, better mood, all that. If you can shoot clean, authentic UGC and love lifestyle/wellness content, drop your portfolio! @UGCOpportunity #ugc #ugccreators #ugcjob #ugccreatorsneeded #ugcopportunity #contentcreatorsneeded

Dads wya? Were looking to add a few more male parent creators to our roster. #ugccreator #ugcopportunity #ugc #creator @UGCOpportunity