Nina Curates

Do you remember when you joined X? I do! #MyXAnniversary

Top of the mornin to ya! Time to get  a good cup of coffee to get started… By the way, decaf definitely tastes like crap (personal opinion) Ok, so this ad creative by Blue Bottle coffee is just what I need right now. Two things I want to highlight about this ad: First, this series of images (stop motion) allows them to show the product and how it works (the filtering of coffee) in just a few frames, and more importantly, in just a few seconds. The faster, the better. Second, I really like how they use the contrast between the white background and the coffee to make this as much more visually appealing. Time for my coffee now! adinspiration.com/ad/66681bf…

When I was younger, my first memory of buying something was trying to get a pair of Jordans, hoping they'd make me as good as Michael Jordan. This wasn’t just about shoes; it was about feeling like a champion. Great ads do the same. They don’t just sell products; they sell a feeling and connect with the lifestyle the audience desires. Like this one. You might think… ah this ad is boring… Well, it may be boring for you, but let’s dig a bit deeper: It depicts “the perfect day” for its target audience… Someone feeling super cool in their own clothes… They are showing exactly what their audience desires. And they will click because they wanna feel like that, in real life. Check the full ad here: adinspiration.com/ad/6668259…