Norm Yustin

Thank you @themktgtoday for the honor of sharing the story of life before, during and after being a CMO.

Thank you, @KennethHein for sharing my perspective on recruiting agency leadership. There's a huge opportunity to transform the future talent landscape. Look forward to keeping the dialogue going on this important topic @RRAonLeadership @TheDrum thedrum.com/news/2021/08/10/…

A7d. To become a #CustomerCentric org, leaders are forced to have not only front-end capabilities but also understand data, analytics, and back-end systems more fluently. In turn, companies are looking externally for talent that has different perspectives & competencies #RRAChat

A7c. As organizations seek to adapt to this new #CustomerCentric landscape, they must be prepared to make this shift to a customer-driven, digital world, and to realign leadership capabilities to meet the needs of today’s in-charge customer #RRAChat

A7b. In 2020, 17% of all go-to-market roles were newly created positions in organizations, such as chief customer officer (50% new), chief growth officer (23%) or chief revenue officer (16%) #RRAChat

A7a. As capabilities for c-suite leaders are broadening and becoming more complex, new role descriptions are being developed for go-to-market leadership positions, all with a heavy bent toward tech enablement #RRAChat

A6b. Globally 82% of #CustomerCentric leadership hires were external, giving companies the opportunity to #ChangeTheRatio and hire in more #diverse talent; however, despite this clear opportunity to bring in more diverse talent, diversity hires are still tragically low #RRAChat

A6a. While we have come a long way with diversity in some go-to-market roles—e.g. nearly half of CMOs appointed in 2020 were women—there is a long way to go with other roles, e.g. only 9% of Chief Sales Officers and 8% of Chief Revenue Officers hired in 2020 were women #RRAChat

A5b. If organizations want to elevate DE&I, which is now an expectation of customers and stakeholders, they need to start diversifying their external hires and internal promotes immediately—training & development on equity & inclusion also plays an important role #RRAChat

A5a. The values of DE&I have risen to even greater prominence in consumers’ minds over the past year and although regulations are being passed to encourage diversity, the rhetoric is different than reality. Globally, 75% of #CustomerCentric leaders appointed were male #RRAChat

A4b. Go-to-market leadership now requires "4 New P's of Marketing" to engage consumers – Personalization, Participation, Proliferation, Persuasion – requiring a new type of leader that can activate and grow today’s fast-moving customer #CustomerCentricGrowthLeader #RRAChat

A4a. Organizations must recruit, develop, and retain #CustomerCentric leaders capable of driving change across new business models and organizational structures. All businesses must find new ways to "activate" their customers in order to "grow" their business #RRAChat

Important read about #CustomerCentricty @SeemaKathuria1; thanks for sharing with the group #RRAChat

A3b. To ensure effective and innovative digital transformation, go-to-market leaders, such as CMO, CCO, CGO, must be BFFs with tech leaders, such as CIO or CTO. This partnership is key to lasting growth #CustomerCentricity #RRAChat