@obengcasper
Joined June 2012
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pleased to unveil AJABENG’s refreshed visual identity, featuring a new emblem and bespoke wordmark. the emblem draws inspiration from an official Ghanaian postage stamp issued in 1961 to commemorate the first anniversary of the Republic.
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AJABENG UNVEILS ITS MUFTI CAMPAIGN, 2026 AJABENG explores identity and belonging through its 2026 Mufti Campaign, placing its emblem and custom typeface at the centre of the story as distinctive expressions of the brand’s identity. Documented in Ghana, the campaign brings together design, culture, and creative expression in a visual statement rooted in belonging. CREDITS DOCUMENTATION: @kojoasiedu55 TALENT: @IsurboiProtein1 | @tasiacobbinah LOCATION: Nature’s Cradle, Obosomase, Eastern Region, Ghana #AJABENG #Mufti #xt8tfashion
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Mufti Campaign, 2026 Introducing the AJABENG emblem and custom typeface as products in their own right, distinctive expressions of identity and belonging. Documented by @kojoasiedu55 Talent: @tasiacobbinah Space: Nature’s Cradle, Obosomase-Eastern Region, Ghana #AJABENG
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Mufti Campaign, 2026 Introducing the AJABENG emblem and custom typeface as products in their own right, distinctive expressions of identity and belonging. Documented by @kojoasiedu55 Talent: @IsurboiProtein1 Space: Nature’s Cradle, Obosomase-Eastern Region, Ghana #AJABENG
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travis. retweeted
Finn@thestudiosniperOct 17
Replying to @obengcasper @IsurboiProtein1 @tasiacobbinah
putting the flower emblem up on the thigh next to the side stripe gives it that tracksuit crest feel. pairs nicely with the tiny AJABENG on the ringer tee
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Mufti Campaign, 2026 Introducing the AJABENG emblem and custom typeface as products in their own right, distinctive expressions of identity and belonging. Documented by @kojoasiedu55 Talent: @IsurboiProtein1 @tasiacobbinah Space: Nature’s Cradle, Obosomase-Ghana #AJABENG
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travis. retweeted
Finn@thestudiosniperOct 16
Replying to @obengcasper @tasiacobbinah
treating the emblem and custom type as products first is the move. the campaign photos just prove they wear as hard as they brand
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Mufti Campaign, 2026 Introducing the AJABENG emblem and custom typeface as products in their own right, distinctive expressions of identity and belonging. Documented by @kojoasiedu55 Talent: @isurboi_protein1 @tasiacobbinah Space: Nature’s Cradle, Obosomase-Ghana #AJABENG
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Mufti Campaign, 2026 Introducing the AJABENG emblem and custom typeface as products in their own right, distinctive expressions of identity and belonging. Documented by @kojoasiedu55 Talent: @tasiacobbinah Space: Nature’s Cradle, Obosomase-Eastern Region, Ghana #AJABENG
🤖 Made with AI
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Mufti Campaign, 2026 Introducing the AJABENG emblem and custom typeface as products in their own right, distinctive expressions of identity and belonging. Documented by @kojoasiedu55 Talent: @IsurboiProtein1 Space: Nature’s Cradle, Obosomase-Eastern Region, Ghana #AJABENG
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Mufti Campaign, 2026 Introducing the AJABENG emblem and custom typeface as products in their own right, distinctive expressions of identity and belonging. Documented by @kojoasiedu55 Talent: @tasiacobbinah Space: Nature’s Cradle, Obosomase-Eastern Region, Ghana #AJABENG
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ajabeng
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fittings / styling
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Asafo Flags made in the 1970s from Anomabo's No.1 Company 🇬🇭💕
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AJABENG Mufti — fittings & testing 2026, documented by Kojo Aseidu Talents: Tasia & Protein Kwabenya, Ghana
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AJABENG Mufti — fittings & testing 2026, documented by Kojo Aseidu Talents: Tasia & Protein Kwabenya, Ghana
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AJABENG Mufti — fittings & testing 2026, documented by Kojo Aseidu Talents: Tasia & Protein Kwabenya, Ghana
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HOMEGROWN @manjujournal 2024, documented by @iamdanielobasi Tamale, Ghana
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