Henry Cadena (@off_the_cadena) header
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Brand and Creative Strategist @LeoBurnett. Obsessed with cultura.

Houston, TX
Joined July 2021
Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)Photo by Henry Cadena (@off_the_cadena)
Henry Cadena retweeted
Michael Jordan says losing is not the opposite of winning, it is just another part of winning “I hate losing. It’s not even a question. But I have to respect losing…” “Because losing is a part of winning. You never just win. You’ve got to lose to win.” “Losing is going to hurt… To a point where you look at… How can I do things different? How can I change? How can I make this team better?” “Before you can look at someone else… You’ve got to look at yourself in the mirror. That’s how things get started. You’ve got to be willing to change.”
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This track still gets me through workouts
22 years ago... No Problem came out.
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Watching Cool World again. I had absolutely no reason to be watching this as a kid 😫
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Happy to see Spence retire. He was one of my favorites but you can definitely tell these last two fights, he ain't have it anymore. I don't know if it was the crash or what.
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Henry Cadena retweeted
Lakers have missed more playoffs, been swept more, been gentlemen swept more, and had more first-round exits in LeBron’s 8 years than all of 1999-2013 combined. We don’t care.
Nobody has ever argued LeBron has done more for the Lakers than Kobe We are simply saying you guys need to respect LeBron from bringing that franchise out of purgatory. Before LeBron arrived, Lakers missed the playoffs for 5 STRAIGHT years
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Henry Cadena retweeted
Lakers won 16 chips before your king came to LA. Even IF lakers stunk shit up, we likely would have taken a build through the draft approach and would’ve been okay with any of the recent stars that joined the league. This whole “LeBron saved LAL” take is blasphemous
Where’s the lie tho?
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4 rings 23 years. I know yall love LeBron but we gotta have a conversation at some point.
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Henry Cadena retweeted
Nothing but arm. NO CALL.
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UNM 🆚 NMSU 🆚 UTEP 🆚 UTRGV ​The Rio Grande isn’t just a border. It’s a 1,900-mile Narrative Anchor. I’m laying out the blueprint for the Corrido Conference an HSI-focused league built for the fastest-growing demographic in the US.
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Think HBCU energy, but with Mariachi, Flamenco, and pure borderland grit. Full strategy on my Substack here ⬇️ open.substack.com/pub/henryc…
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Henry Cadena retweeted
To our fans, the City of Houston, our donors, and everyone in between, thank you! ❤️
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Henry Cadena retweeted
It was great spending time with @MattressMack at @GFToday If it’s partnering w/him to support our community or his continued support of @UHCougars, @MattressMack impact has been pivotal. Thank you for the continued support & for your helping get more students to the game tomorrow
This is what Houston is all about‼️ From leadership to legendary local partners, the support behind Cougar Basketball is unmatched. Hear from AD Eddie Nuñez and Mattress Mack as we head into the Sweet 16. #ForTheCity
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Henry Cadena retweeted
DOWN GOES NO. 2 TEXAS 😳 Houston upsets the Longhorns with a 9-7 win 👏
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Henry Cadena retweeted
Coogs, it’s time to do what you did for the @TexasBowl and show up. Go get your tickets and let’s make the Toyota Center all Coogs!
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Houston is always home!
Replying to @DeAndreHopkins
Are you opposed to coming back home? 🤘
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Henry Cadena retweeted
Here’s why MAGA is attacking our movement: There’s a new war in the Middle East. There’s a cost of living crisis. There’s a secret pedophile ring. They're hoping Americans care more about culture wars than actual wars. More about pronouns than prices. We're not falling for it.
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Facts! I always say... Houston is a place you come to live, work and play. And it allows the ability to have the money to travel to the spots with the nice natural environments.
this the birdiest tweet ever. Houston has a big art scene. a slept on food scene. big sports city. a museum district. you can go trail riding. the rodeo going on rn. you can literally find anything to do in Houston.
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CBS News Exclusive: An internal DHS document shows that less than 14% of nearly 400,000 individuals arrested by ICE in President Trump's first year back in power had violent criminal records. It's the most detailed look yet at who ICE has arrested. cbsnews.com/news/ice-arrests…
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Henry Cadena retweeted
Many people didn’t understand a word Bad Bunny said during his Super Bowl halftime performance, but it was iconic because you could feel the love of people and culture. Puerto Rican culture is American Culture. Together we are America.
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Henry Cadena retweeted
For our kids!!!!! Dream big, babies. We’re knocking down every wall, ceiling and barrier possible for all of them.
this moment In Bad Bunny's Super Bowl halftime performance is so cute omg
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