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Milli Vanilli won a Best New Artist Grammy. Then, in November 1990, the backing track skipped during a live show and the lip-sync was exposed in front of the crowd. The Recording Academy withdrew the award. #MilliVanilli #MusicHistory

279,000 streams. One campaign. Here's how this artist got his song viral, and the strategy behind the numbers. Watch the full story and see how one focused push drove his song's reach. 🎧 #MusicMarketing #NewMusic #ViralMusic

Its rhythm was offbeat, which is rare for a hit single. OutKast's 'Hey Ya!' blended hip-hop, pop, and rock, and still hit No. 1 on the Billboard Hot 100 in 2003. Here's how the odd beat became the reason it stood out. #HeyYa #OutKast

The most powerful music promotion platform!!! Watch this 👀 #musicpromotion #indiemusic #musicmarketing #musictok #fyp

Gotye's 'Somebody That I Used to Know' came out in Australia in 2011 with Kimbra featured. The growth was slow: shares, video views, new listeners finding it. Then in 2012 it broke worldwide. A quiet start didn't decide the ending. #Gotye #MusicStory

In December 1971, a fire broke out at the Montreux Casino during a concert. Deep Purple was inside, and everyone got out. The band later wrote Smoke on the Water about that night. #DeepPurple #SmokeOnTheWater #RockHistory

You clicked a link hoping for something useful. It opened Rick Astley's 1987 ballad "Never Gonna Give You Up" instead. That link trick became "rickrolling," and the song keeps popping up in memes. #RickAstley #Rickroll #MusicHistory

Toni Watson, known as Tones and I, built her following busking in Australia. In 2019 she released 'Dance Monkey': a sparse beat, a strong vocal hook, and streaming that carried it worldwide. #TonesAndI #DanceMonkey #MusicStory

PSY's "Gangnam Style" was a satire of one wealthy Seoul neighborhood, sung in Korean. Fans started filming horse-dance versions, and the original video hit 1 billion YouTube views by December 2012. It reached No. 2 on the Billboard Hot 100. #GangnamStyle #PSY

Can a common chord progression belong to one songwriter? A New York federal jury said no in Ed Sheeran's Thinking Out Loud case, finding no infringement of Marvin Gaye's Let's Get It On. The dispute centered on a shared chord progression. #MusicLaw #Copyright

Six minutes long and part opera. Radio had every reason to ignore it. Then a DJ started playing it, listeners kept asking for more, and it reached UK No. 1 and stayed there nine weeks. #Queen #BohemianRhapsody #MusicHistory