
I name things. @operativewords@mastodon.cloud
Oakland, CA
Joined April 2009
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ICYMI: The New York Times Magazine feature-length account of a #naming project I directed. nyti.ms/2jD7Hh7
Anthony Shore retweeted
He’s like Don Draper, but for names. So proud of my friend Anthony Shore of @operativewords for this recognition. fortune.com/2024/04/25/profe…
Anthony Shore retweeted
Where did collective names for animals come from?
They were essentially just made up in the Middle Ages... along with collective names for groups of people, such as:
-rascal of boys
-misbelief of painters
-scolding of chemists
-multiplying of husbands
-disworship of Scots
-eloquence of lawyers
-discretion of priests
-threatening of courtiers
-worship of writers
Juliana Berners was a prioress who compiled the Book of St Albans in the year 1486. This was a guide for gentlemen which included information about things like heraldry. Part of this guide was called The Companies of Beasties and Fowlies, where Berners lists the collective names (known as "terms of venery") for the sorts of animals gentlemen might be hunting.
It wasn't the first such compilation but it was by far the largest up to that point. What's difficult to discover is where exactly these names came from. Some think they emerged from common usage, but others believe they were literally just made up, whether by Berners or somebody else, to create an amusing and rather poetic lingo for gentlemen.
All words are made up, of course, but usually they emerge over time or are coined in a scientific or scholarly context. These collective names, however, seem to be the result of an aristocratic hunting culture during the Middle Ages, combined with certain courtly frivolity and a fashion for obscurantist terms of venery which had come to England from France.
In any case, they weren't and never have been "official" in any way. Many of them were rarely used, if ever, though some of them did catch on and have survived to this day, such as the rather delightful "murmuration of starlings." But they were evidently supposed to be funny rather than serious, inevitably playing on the particular characteristics of those animals, such as an "unkindness of ravens" and a "parliament of owls".
And the same was true of Berners' collective names for groups of people:
-superfluity of nuns
-doctrine of doctors
-tabernacle of bakers
-fighting of beggars
-drunkship of cobblers
-melody of harpers
-poverty of pipers
-disguising of tailors
This tradition of poetic, obscure, and witty group names for animals lived on as new species were discovered. Not all the names listed below are in the Book of St Albans, and many more of these "unofficial" collective names have been coined in recent decades.
These terms of venery are, in part, a wonderful glance into courtly life during the Late Middle Ages — at the very least it gives us some idea of their sense of humour.
And there's no reason this tradition of witty collective names should disappear. Whereas Berners came up with terms of venery for taverners, prelates, and barons, we might do the same for coders, podcasters, influencers, data scientists, and bloggers.
What could be some modern collective names for these or any other groups of people who didn't exist in the Middle Ages?
A deep learning system for surgeries named Sturgeon. Excellent #naming! nytimes.com/2023/10/11/healt…
Anthony Shore retweeted
NO LIMBITS as a trademark for adaptive apparel for people with prosthetics is simply👌
I find this is true when developing novel product descriptors. The best ones tend to be a modification of an existing term, not an entirely new one. Think "smart phone" not "portable digital assistant". #naming
Well, would ya look at that: Mitsubishi means "3 diamonds" in Japanese, and Samsung means "3 stars" in Korean. #naming
👀 #naming
Check out the inaugural episode of the FiredUp podcast, where we discuss #naming startups and the weirdest thing I ever ate. Share, listen and enjoy!
firebrand.marketing/podcast/…
A lesson here is that a new name will BECOME right by virtue of how it’s used. Out of the gate Netflix could’ve suggested porn, but that’s dispelled with experience. Same with GoDaddy or Hotmail. Meanwhile, the letter X now suggests an antisemitic hellhole. Names are absorbent!
Naming is always a challenge.
You need to find something that is memorable. That's sellable. That is evocative of what you are trying to do. That is available. And that doesn’t mean something obscene in Lithuanian.
We didn’t really like the name Netflix. It sounds like we were doing X-rated films. But it was the best we could do.
Noctalgia #naming
Astronomers have a new term to describe the pain associated with the loss of access to dark skies: noctalgia trib.al/DAMmX9S
And just like that, the I Don't Like This Ad option disappeared from TAFKA Twitter. #enshittification
When good insects are named after bad people #naming washingtonpost.com/history/2…
There is a baby in Australia named Methamphetamine Rules #naming boingboing.net/2023/09/20/jo…
Anthony Shore retweeted
In 1977, Jorge Luis Borges, one of the greatest 20th c. Spanish-language writers, told William F. Buckley (whose first language was Spanish) his reasons for feeling, age 78, that English was 'far finer' than his native tongue. Right or wrong, I love his savor for language.
'The Most Physical of All Languages'
Why choose "Money Heist" when "Hot Robbers" is right there?
#naming
Here is an article with filled with pretty color swatches. This pleases me. Perhaps it will please you, too. wapo.st/45Ozob9
Anthony Shore retweeted
Replying to @LinguisticsShi1
He's not wrong. If you can read English you can read French. Whether you understand a word of what you are reading is of course a different question.
Ok, this is a good, new word 🙌🏼 #naming
Let’s talk about it.

ALT MAGAnomics Noun MAGAnomics is an economic plan based that does three things: cuts taxes even more for the wealthy and big corporations; cuts Social Security, Medicare, and Medicaid; raises costs for families by gutting investments in the middle class. It’s more extreme than anything America has ever seen before.















