Jasper Vanu | Founder's GTM 🦊

2,449 cold emails, written with my YYY framework. 267 replied. 135 of those replies were positive. The first email carries no link and doesn’t ask for a meeting. It gives the reader one easy thing to say yes to. I packaged the framework into a free Claude skill: → hand it a LinkedIn profile or a lead list → it researches the prospect and writes 3 drafts under 80 words → you pick one and hit send → no reply after 4 days, it writes one follow-up that delivers what you promised If your offer is weak it won’t save you. What it fixes is the email that reads like a mail merge. It runs on the Claude subscription you already have. Nothing to buy. email.claudegtmskills.com

LinkedIn average is about 5 meetings per 1,000 connection requests. So 46 meetings should take around 8,500 requests. I did it with 1,938. Each message had one job and I always knew which one I was on

New AI sales tool every week, all of them 'changing everything'. And the founder actually getting clients right now is probably sending 20 decent emails a week from Gmail and following up

'Hyper-personalised' tools love putting the prospect's city and job title in line one. They already know where they live and what they do. Tell them something about their business they haven't spotted yet

When you're flat out with client work, which bit of selling goes first?

A few years ago I was booked solid, so I stopped doing outbound. Why bother, I had more work than I could handle. Then a few projects wrapped, a couple didn't renew, and the funnel was empty. Rebuilding it from zero with cash running out is a different kind of pressure

Let Claude write the emails, fine. But if you never read the replies yourself, you've handed off the one bit where you find out why people buy

Knock 20% off to close before the end of the month and you've taught that client to wait for the end of the month. Every time

When did you last ring a happy client just to ask why they picked you? Not a survey. An actual call

Your easiest client is the best brief you'll ever get. Drop your whole email thread with them into Claude, ask what made them say yes the first time, and start your next cold email there

Paying for 6 sales tools to send 200 emails a month is a funny way to bootstrap. A spreadsheet, Claude and your own inbox will do till you've got your first 10 clients

Every 'AI writes your outbound' demo shows off the email it wrote. Ask to see the replies it got. That's usually where the demo ends

Which do you put off longer: following up someone who went quiet, or telling someone keen that they're not a fit?

Founders will spend 3 weeks polishing a demo and maybe 3 minutes on the email that's meant to get anyone to watch it. Bit backwards really

Feed Claude your tidy call summary and you'll get tidy nonsense back. Paste in what the customer actually said, word for word, ums and all, and it starts spotting things you missed on the call

'Cold calling is dead' tends to come from someone who rang 20 numbers once and got voicemail every time. 20 calls is one morning. Do it every day for 2 weeks, then decide

Shopify brands get the same free audit from every agency. We sent each one its own AI search result. Here’s part 3: the signal, with every prompt, and the skill that checks it. open.substack.com/pub/founde…

Skill is here: email.claudegtmskills.com Leave your email, it lands in your inbox. Works in Claude Code and the Claude app.

Putting your prices up feels like it'll scare everyone off. Thing is, the ones who leave over €200 are usually the same ones who wanted a discount every month anyway

Lost deals from this year sitting in your CRM? Sort them into "lost on price" and "lost on timing". Claude'll do it from your notes in about 5 minutes. The timing ones are worth one more email before Christmas