We're the Merchant of Record that helps SaaS & digital companies get paid from anywhere & grow everywhere. Support: [email protected] (Mon-Fri 9 am-5 pm GMT)
London, UK
Joined August 2012
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The Paddle AI Toolkit is live. 🚀
Built for teams shipping at AI speed, it helps builders:
1️⃣ Connect with Paddle guidance in the AI workflows they already use
2️⃣ Integrate products, prices and billing without leaving those workflows
3️⃣ Inspect configuration and test before go-live, with people in the driver’s seat
4️⃣ Grow globally by adapting pricing and billing as their business changes
We’ve also opened the waitlist for native usage-based billing, with private preview planned for early 2027.
Explore: hubs.li/Q04BK5W50
Kicked off @NewYorkAppWeek by setting sail with a boat full of app builders. 🚢
Skyline views, a live DJ, and great conversations to celebrate the launch of @RevenueCat's App Growth Annual.
Here’s a taste. More learnings from the week coming soon.
Paddle retweeted
🚁 Also today: Manhattan from Above with Helium + @PaddleHQ.
3:15 PM ET check-in · 5 PM flight.
Private helicopter flight for a select group of app founders. Request a seat; confirmation required.
helicopter.tryhelium.com/
NYC on the water > NYC in a conference room 🌊
This week's Sail & Scale for @NewYorkAppWeek brought together app founders, developers, and marketers to talk AI-native building, product growth and monetisation beyond the app store.
Paddle retweeted
NY app week kickoff: golden hour, on a boat, over 100+ app founders & growth leaders🛥️
@PaddleHQ
@RevenueCat
Shipping at AI speed? Global selling shouldn’t slow you down.
The @PaddleHQ AI Toolkit helps you get set up, take supported actions, and inspect and test your billing setup before go-live, all in the AI workflows you already use.
From to-do to done.
Join us today at 5 PM BST / 12 PM ET / 9 AM PT: hubs.li/Q04yp-960
Paddle retweeted
@PaddleHQ absolutely crushing the start for #NewYorkAppWeek
Paddle retweeted
AI has changed how quickly you can build software. The harder question starts when customers arrive: how do you turn that momentum into a global business? A small team can now move from idea to customers around the world at extraordinary speed. (1/3)
The question we kept hearing at @AppGrowthSummit Barcelona:
“So what do @Apple's new EU terms actually mean for us?”
Missed us at the booth? Our DMs work too. 📲
Paddle retweeted
At @PaddleHQ, we’re launching the Paddle AI Toolkit, bringing more of the global selling workflow into the AI tools builders already use.
Join me, @andjdavies, @MikeWakeling, @ElenaVerna, @elliot_garreffa, @philgcarter + @vedantm_ on 20 Oct:
paddle.com/events/webinars/a…
New York, we’re coming to RAGA 🗽
Paddle will be in NYC for @RevenueCat's App Week. If you’re around, come and say hello:
- Oct 19: Sail & Scale launch cruise
- Oct 20: App Week Padel w/RevenueCat + @BluethroneApps
- Oct 20: The Shippies w/judge @benaronsten
- Oct 21: At RAGA with @andjdavies, @benaronsten + the Paddle team
Register to join: hubs.li/Q04zDJ0w0
At @AppGrowthSummit SF, we asked founders how they’re growing, monetizing, and using AI without losing the human side of the product.
Watch the conversations 👀 👇
@byAmirHanna @parrotappp @RealJesseStone @HaydenBerio @matthayden03 @puzzlitapp @andjdavies @MariEdwards201
Your processing fee is only part of your payments cost. Billing, chargebacks, failed payments and ops time all add up.
🧮 See the full picture with Paddle’s revenue impact calculator: hubs.li/Q04y6d2y0
Paddle retweeted
since apple's EU rule change last week I've been getting lots of questions about this
the change should not mean moving ALL your revenue to web
what's important is that you can now keep IAPs and ADD app2web alongside it.
worth testing if you’re:
> already on apple's standard rate
> already running app2web in the US
> looking for more pricing and promo control
> about to hit your first $1M
If you're in the small business program, probably not a fit. but if you're getting close to that $1M mark....now's the time to start testing
app2web should be another channel alongside IAP, it doesn't have to be a full migration
Paddle retweeted
🧗 🏓 ☕️ Tuesday, October 20
• App Owners Workout with Scalebay
• Pickleball Social with @getnoise
• Climb the Paywall with @consumerxai
• Scaling Paid Ads Q&A with @tylerscheviak + @willkent_0
• App Week Padel with @PaddleHQ, @BluethroneApps + Founders Racket Club
• (H)Appy Hour with @botsi_inc
Then all aboard The Intrepid for The Shippies award ceremony 🏆️
Paddle retweeted
Building software has become dramatically easier.
Turning what you’ve built into a global business hasn’t.
On 20 Oct, we’re launching the @PaddleHQ AI Toolkit, with live demos and a look at what it takes to go from prompt to global selling.
With @ElenaVerna, @elliot_garreffa, @philgcarter, @vedantm_, @MikeWakeling + more.
paddle.com/events/webinars/a…
On Oct 20th, we’re launching the Paddle AI Toolkit, built to bring guidance, action, and insight into the AI workflows builders already use.
Join leaders shaping AI-native growth and monetization, plus live demos of the toolkit in action.
Register: paddle.com/events/webinars/a…
@andjdavies @MikeWakeling @ElenaVerna @elliot_garreffa @philgcarter @vedantm_ @lucas_lovell
Apple's EU App2Web rules changed on October 1.
That means lower fees, more flexibility, and fewer trade-offs around App Store distribution.
But whether it’s actually worth testing still depends on your economics.
Here’s the breakdown 🧵
The opportunity is getting more interesting, but the answer still depends on your own numbers.
Model the fees. Model conversion. Model retention. Then test.
@PaddleHQ + @tryhelium help teams build and optimize App2Web across paywall, checkout, billing, tax, compliance and retention.
More here: paddle.com/helium-partnershi…