Helping creators monetize their content - and brands grow their business.
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Joined August 2021
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We’re excited to announce our $15M Series A, led by @insightpartners.
Passionfroot is the execution layer for creator-led growth — the way the next generation of companies reach the market.
As AI makes software easy to build, distribution becomes the real moat. Buyers no longer discover products through ads or SEO; they find them through the independent voices they already trust — the creators, operators and builders they follow. Passionfroot makes working with them something any team can actually run, end to end: discovery, contracts, campaigns and global payments, unified by AI.
Today we power creator-led growth for Figma, Replit, Airtable, Luma and countless category-leading AI-natives and Fortune 500s.
This raise lets us open our New York office, invest deeply in the product, and grow the team across New York, Berlin and São Paulo.
Huge thanks to Insight Partners for leading the round, to Creandum, Supernode and s16vc for doubling down, and to our customers for building this with us.
Read the story in TechCrunch 👇
Passionfroot retweeted
Launching Zest, and it's so cool.
Zest *is* your workspace. Not a feature. An operator. Always there, managing campaigns, handling outreach, analyzing what's working.
Technically, it's the most interesting thing we've built. Lives in a sandbox, writes its own code to analyze your data, uses sub-agents for long trajectories. Builds campaigns with hundreds of creators in minutes instead of days.
While we were at it, we also redesigned our website and it's one of the most beautiful things you are gonna see this week
passionfroot.me
Creator-led GTM works. Scaling it hasn’t.
Until now.
🍋 Introducing Zest, the first AI agent for creator-led GTM.
From one prompt, Zest builds strategy, finds creators, runs outreach, manages campaigns, and turns results into clear next steps.
Modern GTM is creator-led. With Zest, it’s finally scalable.
Introducing the Passionfroot AI Campaign Strategist powered by Google Gemini 2.5 Flash - your new secret weapon for scaling creator marketing 💥
The secret sauce? We’ve encoded years of B2B creator marketing expertise into Gemini’s system prompts — creating an AI that thinks like the best senior marketers, but executes at 10x speed.
What used to take weeks of manual work:
🔍 Sourcing creators
📊 Analyzing engagement data
🧠 Crafting strategy
💰 Forecasting ROI
…now happens instantly.
Here’s what makes it special:
✨ Scans hundreds of creators in seconds - thanks to Gemini 2.5 Flash’s massive context window
✨ Applies our proven playbooks automatically - with custom prompts trained on years of campaign data
✨ Delivers personalized plans - tailored to your product, audience, and goals
✨ Forecasts performance instantly - so you know what to expect before you spend
Now live for all Passionfroot users.
Experience the future of creator marketing today.
Passionfroot retweeted
Stoked to introduce our Campaign Strategist, powered by @Google Gemini 2.5 Flash 🚀
We took Gemini's insane capabilities and mixed them with everything we know about creator marketing. The result? An AI agent that completely changes how B2B brands plan creator campaigns.
Here's what makes it special:
- Analyzes hundreds of creators at once (thanks to Gemini's massive context window)
- Uses our battle-tested playbooks built right into the prompts
- Shows you performance projections before you spend a dime
- Gives you recommendations tailored to your exact product & audience
The magic? We've prompted Gemini to think like our best marketers - evaluating creator fit, predicting engagement, and optimizing budget allocation at speeds impossible for humans.
No more spreadsheet hell. No more manual vetting. Just smart campaign strategies in literal seconds.
Passionfroot retweeted
Products with the best website designs, you probably passed by.
Good design and good products go hand in hand.
I spend 100+ hours/month on Product Hunt, X, Reddit, LinkedIn, and with my design clients.
And I keep saving best-looking websites for my inspiration.
And every month, I share my top findings with you.
Also trying to mention these companies' designers or builders.
No "design for designers" bullshit.
Just high-converting product sites.
Here are 7 best websites I loved in May 🔥
1. @softr_io (founder: @mariam_hakobyan)
2. usetandem .ai made by @hexacc (these guys actually have many cool design-first products)
3. @homerun_co - the most beautiful tool for recruiting out there, designed by @joriszaalberg
4. @circleapp - best community platform out there?
5. @getbasalt - very useful for LLM-based features shipping (created by @GuillaumeBasalt)
6. @passionfrootme (by @jenpphan)
7. @zerodotemail - seems like a promising email client! (by @nizzyabi and @thecto)
Collab history
Now you can see all your historical collabs with sponsors directly in your messaging side view
Messaging just got a glow-up ✨
👯 Teams functionality
👉 Interactive elements
🎭 Avatars and company enriched logos
Check it out now!
Passionfroot retweeted
Q1 @passionfrootme Roadmap Locked
@_elledienne 'boutta cook.
Passionfroot retweeted
Half of December is BOOKED 😱
Want to sponsor the newsletter this year, you're almost out of time.
How many of our 23k subs need to see you?
Passionfroot retweeted
Now you can learn about @passionfrootme culture!
Thrilled to profile Passionfroot (@passionfrootme) on Culture—the female-led startup based in Berlin. Passionfroot is making it easy for brands to connect with influencers. They recently announced $3.8M in funding.
I sat down with the team to understand their way of working and the company they’re building.
Meet the team ✨
• Alex Kham, Founding Product Designer
• Filip Mark (@filiphmark), Chief Growth Officer
• Jennifer Phan (@jenpphan), Co-founder and CEO
• Lorenzo De Nobili (@_elledienne), Co-founder & CTO
• Sarah Wachs, Engineering Team Lead
Check out their profile below to learn more about their culture - they're also hiring!👇
Passionfroot retweeted
One of our users just said @passionfrootme creator search is better than @YouTube brandconnect.
Did we just beat Google at search?
New home ✨
Now marketers can access creator search, curated AI presets, and our Search Assistant directly from home
Building on last week’s announcement, we’re excited to officially launch Passionfroot 3.0—the first AI-powered B2B creator marketing platform 💥
We’ve quickly become the go-to platform for SaaS companies, helping them reach thousands of new customers and scale their brands with creator marketing. We’re so proud to support some of the most innovative go-to-market teams (fun fact: 40% of our customers are AI companies).
𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐰 𝐢𝐧 𝐏𝐚𝐬𝐬𝐢𝐨𝐧𝐟𝐫𝐨𝐨𝐭 3.0?
Here’s how we’re empowering the new generation of companies reaching thousands of potential customers and grow with creator marketing:
✨ AI-Powered Search & Recommendations
Our advanced search functionality allows you to find creators, topics, or audiences with ease. By leveraging proprietary data and the Verified Stats API, our AI mimics human insights to assess creator relevance—helping you make informed decisions quickly.
🌟 Match Scores
Evaluating potential partnerships can be time-consuming. Our match scoring system instantly assesses how well a creator’s content aligns with your goals, providing you with relevance scores to streamline your selection process.
📊 Data-rich discovery Tables We’ve revamped our tables to provide streamlined access to topical and quantitative data, making it easier for you to browse and compare creators efficiently.
📝 Creator Profiles
Our newly designed creator profiles give you a comprehensive view of summaries, verified stats, products, rates, and more—all in one place—allowing for thorough evaluation and informed decision-making.
🔎 Verified Stats
Passionfroot stands out by covering more channels than any other platforms, including Newsletters, Instagram, YouTube, TikTok, and X. This expanded API delivers reliable, real-time data, ensuring you find the best creator matches in seconds.
Scale your go-to-market through meaningful creator partnerships 👇
passionfroot.me/
