Paul Dervan (@pauldervan) header
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I run a marketing consultancy that mixes old-school fundamentals, marketing rigour, creativity, craft and technology.

Ireland
Joined December 2007
Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)Photo by Paul Dervan (@pauldervan)
Latest film clip of our grumpy fox using Claude.
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I made a 15 second film of the fox outside a small supermarket on a grey winter afternoon. The automatic doors will not open for him. How to make it, as a Claude skill: github.com/runwithfoxes/fox-…
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I made a 20 second film of the fox on a seafront bench, staring down a seagull over the last half of his sandwich. How to make it, as a Claude skill: github.com/runwithfoxes/fox-…
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Our grumpy fox in a real launderette. His hoodie came out of the dryer shrunk, so he wore it anyway. Made in one run of Seedance 2.5, with no photo of the place. The whole prompt and how to run it are on GitHub: github.com/runwithfoxes/fox-…
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Our grumpy fox climbed to the top, found no signal, and stepped off. Made in Seedance 2.5 from a prompt written like a shot list. The whole prompt and how to run it are on GitHub: github.com/runwithfoxes/fox-…
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We built a real room in Blender to the centimetre, from seven phone photos and three tape measurements. How we made it: runwithfoxes.com/craft/a-rea…
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We made our fox freeze mid-shot with a title, the way Rounders does it. Seedance makes the clip, a short script does the freeze, and a test clip costs about 40 cents. How to make it, as a Claude skill: github.com/runwithfoxes/fox-…
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Marketing and AI Guru to Roll Out Free AI Course for Irish Marketers adworld.ie/2026/07/24/market… via @imj_ireland
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I built a website tonight using Claude Code open.substack.com/pub/runwit…
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Interview with the co-author of the famous and fabulous book “Cultural Strategy”.
In the latest episode of That’s What I Call Marketing I talk to the fascinating @DougCameronX We start our discussion with how Doug got into advertising, this involves bagpipes and meeting David Ogilvy......Need I say more open.spotify.com/episode/1HV…
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The Chinese edition of my “Run with foxes” book arrived today. It looks pretty different but has some cool fox illustrations throughout.
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This arrived today…
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Paul Dervan retweeted
We are thrilled Orlando will return to an #IABConnect 'stage' in conversation with @pauldervan. Orlando will share his latest examination of attention, followed by a discussion on Advertising for a technologically disrupted world bit.ly/3iOH0DQ 4 November 2-4pm on Zoom
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Congratulations to the new #EuroMillions Millionaire in Wicklow! 🤩 #ItCouldBeYou
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Congratulations to Galway’s #Lotto Jackpot winner of €2.4 Million in June. 🚙🚗🚙 #ItCouldBeYou

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