Get better results with Behavioural Science. Author Williams Behaviour Book & Behavioural Economics for Business. Host Talking Talks
Melbourne
Joined November 2010
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Overview of Behaviour Change Frameworks
youtu.be/cYin6M07bIg
Bri Williams 👀 retweeted
There are plenty of behavioural change models out there.
Bri William’s is one of the best.
@peoplepatterns
Agree that surveys are problematic, but so can customer interviews (eg intention-action gap). Good fodder for hypotheses but always need to observe real behaviour.
When used to obtain customer input, multiple choice surveys are shallow and derivative at best — and at their worst they can be annoying and counterproductive. s.hbr.org/3av0cmZ
Bri Williams 👀 retweeted
Whether your customer is a blank slate or comes with price expectations, it’s up to you to make them feel like yours is a good deal. smartcompany.com.au/business…
Spot on! Woolworths digital pricing doesn’t leave sufficient space to emphasise the per unit cost, so we’re left with the big, scary aggregate.
How promoting your 'traditional' process can win customers and boost sales Me via @SmartCompany smartcompany.com.au/business…
Why we need to match words to psychological distance linkedin.com/posts/bri-willi…
How time of day impacts decisions ⏰ linkedin.com/posts/bri-willi…
New research reveals when to be precise vs. vague in your language #copywriting #behaviouralscience
New research on how people spend refunded money 😲
#behaviouralscience #consumerbehavior #businesstips
Early in my consulting career a prospective client gave me some feedback that would change my life. It was the most painful feedback I have ever received.
Full vid: buff.ly/3WCsGCT
Help! I’m looking for ad examples where they’ve contrasted status quo with future Eg “why x when you can y” type of thing - inferred or explicit. Any suggestions?
Bri Williams 👀 retweeted
What we say we’ll do and what we end up doing are very different.
For brands, the danger is listening too closely to customer feedback. Like in this example from GLAD, makers of cling film who introduced a ‘new & improved’ version of its product that backfired.
From the excellent book ‘Behavioural Economics for Business: The Science of Getting People to Take Action’ by Bri Williams a.k.a @peoplepatterns
Bri Williams 👀 retweeted
Calling all behavioural science nerds!
@Nudgestock 2024, the world’s biggest festival of behavioural science and creativity, will take place Friday, July 5th.
Tickets to join the live event in London are now SOLD OUT.
However, fear not, as you can register for the FREE Nudgestock Livestream via nudgestock.com/watch/
This year's talented lineup of speakers includes @oliverburkeman, @TaraSwart, @nualawalsh01, @JonHaidt