Pepperstorm

Your call-to-action needs to be three things: clear, irresistible, and tailored to your ideal client. Don't make people fill out anything more than their name, email, and a short message (if you can help it).

Copy a competitor's content and AI reads you as a less confident copy of whoever inspired you. It'll rank them over you. Don't be afraid to BE YOURSELF.

The way people talk to chatbots is different to how they type into Google. Instead of 'best SEO agency for photographers', it's 'I want an SEO agency that actually helps photographers get more clients'. You're optimising for the whole question now, not just the keyword.

Think of your website as a free PR agent. Testimonials are its easiest job - the content does most of the selling for you.

Why should AI choose you over someone else? What are you showing that they aren't? That question is basically your whole content strategy. More here: pepperstormmedia.com/why-ai-…

AI Overviews and chatbots now answer questions without anyone clicking through to a website. Does that make website traffic pointless? Nope. Kind of the opposite. It means the clicks you DO get are worth so much more.

That AI Overview sitting at the top of your Google search results? Powered by Gemini. There was no way Google was letting ChatGPT eat its lunch. But do you know how to optimise for AI search? Clue: It's more similar to traditional SEO than most people think.

Taking inspiration from people you admire is a great way to start. Just don't copy them too closely. AI will read an unoriginal copy as a less confident version of the original, and rank the original over you every single time.

Double your website's conversion rate, and you double your potential income - from the exact same traffic you're already getting. Full breakdown here: pepperstormmedia.com/turn-go…

AI slop gets glazed over by readers and ignored (& sometimes penalised) by Google. Take the time to write from the head and the heart.

One visitor with clear intention is worth 100 casual browsers. Stop chasing volume. Start chasing the right kind of click.

Google added Experience to its list of ranking factors right around the time ChatGPT dropped. Coincidence? I think not. Write about genuine lived experience, and you'll beat anyone relying on AI-generated content.

Schema markup is invisible code that labels your content for search engines. Think of it as a nametag for your website. The clearer it is, the easier for AI to reference you.

Your blog is probably the most underused underappreciated undervalued tool at your disposal. Every article is a little missive sent straight to Google and AI, telling them exactly how to position your brand.

Do this: time yourself filling out your own contact form. If it takes more than 30 seconds, cut something.

AI tools answer questions the same way a good FAQ page does - by scraping conversational Q&A content. A strong FAQ page is a MUST for AI visibility, and it's an easy win.

Do this: show your homepage to someone who's never seen it before. Ask them what you do, in one sentence. If they hesitate, you've got a clarity problem.

Core page. Supporting blogs. Internal links tying them all together. That's essentially your website's whole visibility system. Simple to describe but surprisingly rare to see anyone actually do it properly.

Put your CTA above the fold too, not just at the bottom. Some people decide in the first 5 seconds - don't make them scroll to take action.

If you're already ranking on Google, there's a good chance AI has already noticed you too. You might be doing the right thing without even realising it. Ask ChatGPT or Claude a few questions with your top keywords in and see if it recommends you.