At some point in your founder journey, you have to stop building the product and start building the company. Most founders who get somewhere are already good at building products, but many are very bad at building companies. Build your company with the same passion you bring to building the product. Treat building the company as building the product. Company building is the only way to get something sustainable. Being profitable or having cash flow isn’t enough. You need: culture, passionate people, incentives, a north star, systems. The most important piece here is being able to recruit people smarter than you to execute your vision. You need to do unreasonable things to recruit the best people. This is what the greatest companies in the world have.

The solution to feeling like AI commoditizing everything is extreme ambition. Build insanely more ambitious things than you would have ever thought of building. AI today is truly magical. If you show what we have now to yourself 5 years ago they would never believe it. But you'd also think that once everyone has access to this technology, there will be insane achievements humans are doing everyday. But these haven't come yet. You'd think that once everyone has access to this technology, humans would be doing insane achievements every day. But that hasn't happened yet. For most people, that bottleneck is imagination and ambition. One person sees a new model drop and thinks "oh fuck, this is gonna commoditize everyone, what can I even build?" Someone else sees the same thing and says "I'm gonna build something bigger," because it's very clear we're not out of problems in the world. Maybe ASI comes and there's literally no need for human creativity. But that's not the reality now, and it's a problem future you can face. If you preemptively live in that world, you won't build anything and you'll just be depressed. And if it does happen, at least we'll all be going through it together, so it'll be less lonely. Say no to doomerism. Every new release is your cue that a world of possibilities just opened up. The ambitious people are already on it, but these things take time and effort. That's why everyone smart I know is working harder than ever. They see the potential of this technology, they see it's not realized yet, and they want to be the ones who realize it. Pick something that would have been impossible before AI, and just build it.