Recognisable Brands, Unforgettable Websites and Intuitive products | Clients closed Series A, B rounds and Fortune 500 deals post-work
San Francisco
Joined February 2024
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PIXELUP LABS retweeted
F*CK IT, im creating a library of AI slop indicators.
my feed is full of taste larpers. stay tuned
PIXELUP LABS retweeted
throwback to brand we did for @henrylabs. built for agentic commerce
new hire unlocked: head of sales and marketing
so, a fun employment update.
i have joined as Head of Sales and Marketing at @pixeluplabs ( we don't make pixel art )
after scaling dreamlaunch to $150k cumilative revenue and $1M net pipeline;
i joined onto a bigger team behind some of the biggest brands like greptile, replay and streamline
we're the design partner for upmarket moving teams; new buyers, bigger deals, a brand that has to look the part.
which sounds very serious but the most i design in the team is growth loops ( very v far away from figma )
tldr; new city, new team and new larger problems to work on
gonna ship some banger scale with @dakshpixelup
PIXELUP LABS retweeted
AI has made everyone w taste decent at design execution, but somehow traditional (and expensive) design agencies are still shipping slop
PIXELUP LABS retweeted
was on a call w a fintech founder who closes deals w billion dollar companies every week
he said
"no serious company will partner w a startup whose website looks vibe coded"
( he's the one on the other side of the table, so he'd know )
every ai startup and their dog are still shipping the same bento grid, same glowing blob, same "the ai-native platform for X" hero??
vibe coding was never the problem.
the problem is positioning. and every one says the same sentence.
anyone can type it, buyers have read it a thousand times, so now it means nothing.
btw we've done 40+ brand and website sprints for ai companies.
here's what earns trust on a b2b site:
- a real case study w a real customer
- logos from your buyer's world, not the tools you integrate with
- "cut review time from 6 days to 40 minutes at acme" instead of "10x faster"
- the product doing the thing. a 20 sec unedited loop beats any animation
- signals your decision makers are looking for like soc 2/data residency/uptime/benchmarks. not buried in the footer.
im sure the product behind a lot of those sites is great. the buyer just never gets far enough to see it.
your site should be something your champion can forward to their cfo, procurement and ceo without having to explain it
AI has made everyone w taste decent at design execution, but somehow traditional (and expensive) design agencies are still shipping slop
PIXELUP LABS retweeted
NO, YOUR SALES MOTION is NOT stalling just because of your product
it's because your perception looks like you're a bunch of college kids building out your mom's basement...
i’ve personally audited 30+ customer journeys of AI B2B startups ( + their competitors), worked with teams on their perception before their big series A/B and they're now closing 8 figure enterprise deals...
the pattern is ALWAYS the same
great team. real product. big round
pipeline 6-12 months behind where it should be
because the people seeing you for the first time can’t evaluate your tech, they evaluate how you show up.
and you end up looking like the "early" player in a market full of traditional big players, startups that are undercutting you and a buyer that hasn't even heard your name yet
