Meta rewards your creative. Google rewards your exclusion lists. The best Google buyers are just bouncers with spreadsheets.

Your boy is good. Took an interview today with a big law firm. I interviewed with their head of marketing. He has just as much Google Ads experience and more legal marketing experience than me. Rare combo. Made me nervous. Nailed it though. Round 2 next week.

Low lead quality on Google Ads? Sometimes the solution to a problem is to do the reverse. Everyone uploads conversions to tell Google what’s good. Try uploading them to tell it what’s bad.

Remember when “proficient in Excel” was a legitimate job requirement? There was no AI. Just you, Google, and a forum thread that ended with “nvm figured it out.”

POV: Pharma-style commercial: "Side effects of scaling an ad campaign too quickly may include runny nose, achy back, and shortness of breath. Ask your account manager if scaling is right for you."

Google just charged me $225 for a click. No lead. No sale. WTF? Was that a dumb bid? Not necessarily. Expected value in a nutshell:

Does anyone else feel like half of being a marketing professional is deleting junk mail, unsubscribing from newsletters you never signed up for, and being harassed with invites from platform reps?

Being an older media buyer on LinkedIn is like being single in your 30s. Everyone you came up with is an agency owner or big-shot executive while you're still posting about account structure.

""We've spent $500 on Google Ads and haven't received a single sale. Should we stop?"

How to become a Google Ads expert in 30 days: 1. Get hired by an agency managing enterprise budgets 2. Put "Managed $10M+ in ad spend" in your X bio 3. Launch a $99 course

Menechem mentions that his advice would be to "delete budget limits," on your most profitable campaigns and control performance via bid levers. I mostly agree. But I would pushback with one caveat. Use a portfolio bid strategy (even on a single campaign) to prevent overbidding.