The event is one day. If it's filmed and recorded properly, the content can keep working for the client for a year. For the last two days I've been writing about the backups: the second encoder, the spare laptop, the failover that kept 156 live sessions running. All of that is about getting through the day. What happens after it matters just as much. Most agencies don't have an editor or a sound engineer sitting in-house. Most AV suppliers pack the cases into the van once the last session ends. The recording goes on a drive and nobody opens it again. We'd rather it turned into something. We produce podcasts. We made social video content at Davos 2026. Since 2023, StudioPOP has been building pop-up podcast studios inside offices and event spaces. It's the same crew and the same kit that ran the live show. A keynote becomes a run of clips, and a panel becomes a podcast series. Six months later, your client is still posting from an event that finished at 6pm on a Thursday. lnkd.in/eAT6Dk6k

We had 140 Zoom calls and 16 virtual events running live out of our master control room when the internet went down. The failover kicked in. The backups worked as planned. The sessions carried on. Yesterday I wrote about the backup encoder on every stream, the second laptop with the deck already loaded, and the internet that doesn't rely on the venue Wi-Fi. That's why it's there. Most days it sits doing nothing. Then one day you've got 156 live sessions on the go and the connection drops.

If you run a creative or branding agency, you probably already have an AV partner. And you probably won't look at changing until something goes wrong. I get it. When a show is going fine, nobody wants to rock the boat. So here's what I'd want you to know before that day comes. On every show we run at Present there's a backup encoder on the stream, a second laptop with the deck already loaded, and internet that doesn't rely on the venue Wi-Fi. It's the same way we worked when we broadcast fashion shows to 40 million viewers. If you're an agency and you want a production partner you don't have to worry about, come and say hello. We're on stand C38 at Event Tech Live, ExCeL London, 11-12 November.

Do you work in live events? Come along to Event Tech Live and visit us at stand C38 at @Excel London. registration.eventpack.com/e… @eventtechlive

did you know that we're recruiting? eventindustrynews.com/event-…

We're recruiting. – at West University Place, TX

If you think I deserve a place in the final 50, I’d really appreciate your vote. And whether you vote for me or not, take a look through the nominations. There are some brilliant people on the list who have genuinely helped move our industry forward. #eventtechlive

We love a little feedback - I wanted to take a moment to extend a big thank you to everyone who supported us in making our All Staff Get Together such a success. The event ran brilliantly, and I’m pleased to say everything went smoothly without any hiccups. Your team’s hard work and attention to detail truly made the difference. Please do pass on my thanks to Kieran, Leo, Sam, Noah, Wes, and everyone involved. It was a real pleasure working with you all, and I appreciate the effort that went into making the day run seamlessly.

Exciting news. We're sponsoring the @EventNewsBlog podcast. eventindustrynews.com/news/e…

We’re really pleased to be supporting the Lord Mayor’s Appeal as the media partner for the upcoming Lady Mayoress’s Ride Out, sponsored by @UKTriumph It’s a fantastic initiative, bringing people together to support a range of important causes around mental health, inclusion and opportunity. Events like this genuinely make a difference, and it’s great to play a small part in helping tell that story. We’ll be on hand to capture the day, create content and help extend the reach of the campaign beyond the event itself.

You'll see us at the @ROARb2b show this year, just like last. Check out their recent podcast about the value of B2B podcasting. b2bmarketingexpo.co.uk/news-…

Present would love your feedback. Post a review to our profile. g.page/r/CURb5576P-G-EAI/rev…

What a great day at @IntlConfex. It was great to meet so many great people. Thanks team!

Great to be in #davos with @Davos. Learning lots and filming lots.

What are you doing about the personal brands of your c-suite? presentcommunications.com/wh…