Illinois is in the Final Four. And Profile is part of the story. CNN covered how Brad Underwood used behavioral intelligence and our AI to rebuild his team and recruit a locker room that actually works. cnn.com/2026/04/01/sport/ill…

Great players don't guarantee a great roster. Understanding how they work together gets you closer. 
Steven Pearl at SEC Media Day on Profile at Auburn. #ProfileBehavior

#CALS26 is in the books! Grateful to have joined such an incredible group of people over the past few days in Fort Worth. Thank you to the entire CALS community for welcoming us and creating such a great experience. Looking forward to the next.

You pull a starter in the third. One goes silent. One argues the whole way off. Same call, two wirings. Handle them the same way, and you lose one of them. profilebehavior.com

Behavioral data does not just help athletic departments understand their people. It changes how they lead them. Roger Denny shares how behavioral intelligence drives better decisions, deeper collaboration, and stronger teams. #BehavioralIntelligence #CollegeAthletics #ProfileBehavior

There is no shortcut to becoming a better coach. You get in the room, listen to people who have done it and keep learning. That is what the Shyatt Clinic is built for. Thank you to the Shyatt family for having us.

Penny Hardaway changed his entire process this offseason. Behavioral assessments. Every coach. Every recruit. Himself first. "It was a totally different process this year." — Penny Hardaway This is what preparation looks like. msn.com/en-us/sports/other/h…

Hot take: most teams don't fail because of talent. They fail because nobody actually understood how those people were wired together. We've been solving this in sports for years. Corporations are just now catching up. PlaybookAI. know your people.

The coaches winning the transfer portal aren’t guessing. They’re using behavioral intelligence. It reveals what film can’t. Coachability, pressure response, culture fit. PlaybookAI gives a full profile before you call. Move fast. Move smart. That’s the edge.

The portal isn't slowing down. Rosters turn over in days, not months. PlaybookAI gives every transfer prospect the same behavioral breakdown. Communication, competition, and adversity. Before they arrive. The best programs find the right ones. Not just available ones.

Film shows talent. Stats show history. Neither shows who they are. The portal forces high-stakes decisions on incomplete info. PlaybookAI makes the invisible visible. Behavior, leadership, and coachability. Before you extend an offer. That's the edge.

Every coach in the portal is chasing talent. The ones who win are chasing fit. Talent gets you in the door. Fit wins championships. PlaybookAI shows the traits you can’t see. The best programs aren’t scouting harder. They’re scouting smarter. #transferportal #ProfileBehavior

NFL front offices just admitted it. AI is changing how they evaluate people. Profile has been doing it for years. PlaybookAI is what we built next. The edge isn't luck. It's knowing who someone is before they walk in the room. espn.com/nfl/story/_/id/4844…

Culture fit used to be a gut feeling. That’s not enough now. The portal speeds everything up. Stakes are higher. Guessing costs you. Culture fit is measurable. PlaybookAI shows how a prospect leads, responds, and handles pressure before you commit. #transferportal

The portal moves fast. 48-hour decisions that used to take months. Film, stats, refs check out. Six months later, locker room issues surface. Winning programs aren't faster, they're smarter. PlaybookAI shows fit before signing. #transferportal

Last week, we brought together some of the best in Indianapolis for our Final Four event. To everyone who came out, thank you. Tonight someone cuts down the nets. That's what it's all for. #FinalFour #NationalChampionship

Elite Eight. 8 teams. 3 rounds of pressure survived. Not because of talent. Because their culture held when everyone else's cracked. Elite Eight is rare. Elite culture is why. #ProfileBehavior