PROOF Hard Ice Cream

A little magic, a lot of proof. ✨ Real spirits, frozen into every scoop…the kind of magic you can actually taste. #ProofedByYou #AdultDessert #HardlceCream #IceCream #NightCap

Behind every scoop is a community that shows up. PROOF isn’t just a brand, it’s the people who tried a pint, told their friends, and helped build something from the ground up. That’s the whole point. We’re not just building a brand, we’re building a community. #AdultDessert

PROOF just got a whole lot easier to find. Available at Walmart. 🍨🥃 Real spirits. Real ice cream. Real accessible.

It’s all in the PROOF 🫱🏽🍨🥃

Whichever one you pick, it’s still PROOF. 🍨🥃 Sweet Caramel Old Fashioned. Chocolate Espresso Martini. Chocolate Cherry Manhattan. Tropical Piña Colada. Strawberry Daiquiri Spritz. New York Cheesecake Martini.

PROOOF. Real spirits. Real ice cream. Real hard to put down. 🍫🍨

Nobody in the history of PROOF has ever stopped at “just one.” 🤣

Everything in moderation… except how good this tastes. Spoon responsibly. 🥄😝

Here’s to the founders who turned “you can’t do that” into a whole new category. Jenn had a family recipe, Dirk had the operational firepower to scale it. Together, they built something that didn’t exist before them - real spirits, frozen into true, creamy ice cream.

Every flavor tells its own story, No copies… just Proof!🍨🥃 Which cup would you dive into first?

Some scoops are made for sharing (and some hoods make the perfect table). What’s your go-to PROOF flavor?

Smooth, creamy, unmistakably PROOF. 🥃Real spirits. 🍨Real ice cream. ❌No shortcuts.

Come for the gin, stay for an enlightening conversation at @modatl with Lee Mayfield of @murrellsrowspirits. Their packaging? Beautiful. Their gin? Somehow even better. Keep doing what you love, Lee – we’re loving it too.

Can we name a horse? C’mon, who wouldn’t bet on Strawberry Spritz? #KentuckyDerby

It’s about time to kick back those argyle socks, hoot and holler at some horses, and sip on fancy-shmancy cocktails. But why sip when you could spoon? Put a twist on your Kentucky Derby cocktails – we’ll race you to the freezer aisle 🐎

…ok maybe a big treat. We don’t judge.

You could go to the corners of the earth looking for the next addition to your whiskey collection. Or you could just check the freezer aisle. 🍨 This International Whiskey Day, we’ll be celebrating with a pint of Sweet Caramel Old Fashioned PROOF. 🥃 🍨

You know what’s inappropriate? Running out of PROOF #HardIceCream

If your #Valentine likes this post, they’re def a keeper. #HardIceCream

Smooth and creamy ice cream with the “satisfying warmth” of alcohol (5% ALC/VOL). How? Just the right amount of wrong. 😈 #PROOFHardIceCream bit.ly/4btpfng