Lucas Prudhomme

📈 New record MRR and record low churn on Photo AI AI models keep improving which is the main thing, for example now creating a new model of a person takes 3 minutes instead of 2 hours! Users really like to NOT wait I think I also added single top up credits a few months ago, which stops people churning even if they're out of credits (before they'd be forced to upgrade to a higher plan) And last week added daily emails for customers who fail their renewal payment, once they pay that last invoice, Stripe saves the updated payment method and they are "recovered" customers which in turns reduces churn. I know @Stripe sends these emails too, but they're less personal and less branded than my own text-only emails which is a bit more stern: "Your last payment for Photo AI failed. To continue using Photo AI, keep your content and avoid service interruption, please pay your last invoice by clicking the link below and then clicking [ Pay invoice ]: https:// photoai .com/pay?hash= All your AI models, photos, videos and all saved content will be permanently deleted if your account remains unpaid. Please pay your last invoice as soon as possible to avoid losing your content and account access." I also increased the recovery try time in Stripe from 1 week to 4 weeks with 8 smart retries One other thing I'd like to try is a tip by @loaibassam to send reactivation emails, so I make a daily cron robot that sends 100 emails to old customers that churned and ask them to come back, tell them how Photo AI improved since they left, and offer a discount to sign up again, I have tens of thousands of old customers to send that to It's always hard to say WHAT causes MRR to go up and churn to go down but something is working!