When I used to run Heinz Ketchup I was always pushing to do "lifetime supply" promos. It's brilliant bc of the massive gap between customer excitement and actual cost to the company. People would FREAK OUT after winning a lifetime supply of ketchup. You'd think they won the lottery. Usually it just ends up being a large gift card. For a lifetime supply it'd only be ~$500-$1K. And that's retail, not product cost (true cost to the co). An even easier promo almost any biz can run is "a year's supply of X". Customers still freak out and the cost is quite low, esp relative to other marketing tactics. If you build a solid campaign around "Free X for a Year" promise you'll get great engagement. Ketchup is great bc it's a low ticket item. A year's supply of Heinz Ketchup is like $50 retail. 😂 Highly encourage you to give it a try if it makes sense for your biz.