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Robyn Addis

@rare718

I don't just get stuff done. I make things happen | #DigitalMarketing Leader | Marketing #Data Insights Expert

 Philadelphia
linktr.ee/robynaddis
Joined September 2009
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  • Followers204
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There is no finish line. Don’t view the future in terms of limits or constraints of today’s technology. #LISIatLMA
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8 Essential Law Firm KPIs for Measuring Success in 2025 jdsupra.com/legalnews/8-esse…
8 Essential Law Firm KPIs for Measuring Success in 2025

8 Essential Law Firm KPIs for Measuring Success in 2025

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant...

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Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success jdsupra.com/legalnews/vanity…
Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success

Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they...

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The Hidden ROI of Marketing Operations jdsupra.com/legalnews/the-hi…
The Hidden ROI of Marketing Operations

The Hidden ROI of Marketing Operations

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and...

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Lead Scoring: Identifying Key Metrics jdsupra.com/legalnews/lead-s…
Lead Scoring: Identifying Key Metrics

Lead Scoring: Identifying Key Metrics

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to...

jdsupra.com
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Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design jdsupra.com/legalnews/creati…
Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner...

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From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025 jdsupra.com/legalnews/from-g…
From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with...

jdsupra.com
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Maximize Your Law Firm Marketing ROI with Lead Scoring jdsupra.com/legalnews/maximi…
Maximize Your Law Firm Marketing ROI with Lead Scoring

Maximize Your Law Firm Marketing ROI with Lead Scoring

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy.

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The Art of Personalizing the Client Experience jdsupra.com/legalnews/the-ar…
The Art of Personalizing the Client Experience

The Art of Personalizing the Client Experience

Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued,...

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Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It) jdsupra.com/legalnews/why-yo…
Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to...

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The Client Experience Disconnect: Where Law Firms Think They Excel vs. What Clients Actually Want jdsupra.com/legalnews/the-cl…
The Client Experience Disconnect: Where Law Firms Think They Excel vs. What Clients Actually Want

The Client Experience Disconnect: Where Law Firms Think They Excel vs. What Clients Actually Want

Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been higher. According to BTI Consulting’s 2024 Client Service A-Team Report,...

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Don’t Redesign Your Website in 2025 Without Reading This First jdsupra.com/legalnews/don-t-…
Don’t Redesign Your Website in 2025 Without Reading This First

Don’t Redesign Your Website in 2025 Without Reading This First

Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you...

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Developing a Strong Online Presence jdsupra.com/legalnews/develo…
Developing a Strong Online Presence

Developing a Strong Online Presence

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online...

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Turning Nay-Sayers into Yay-Sayers jdsupra.com/legalnews/turnin…
Turning Nay-Sayers into Yay-Sayers: Overcoming Attorneys' Lead Scoring Objections

Turning Nay-Sayers into Yay-Sayers: Overcoming Attorneys' Lead Scoring Objections

Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new...

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What is Client Journey Mapping and Why is it Crucial for Law Firms? jdsupra.com/legalnews/what-i…
What is Client Journey Mapping and Why is it Crucial for Law Firms?

What is Client Journey Mapping and Why is it Crucial for Law Firms?

It should go without saying that understanding your client’s experience with your firm is critical to understanding how to continue impressing this client as well as future clients. (Or to...

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5 Signs Your Website Is Hurting Your Firm’s Growth jdsupra.com/legalnews/5-sign…
5 Signs Your Website Is Hurting Your Firm’s Growth

5 Signs Your Website Is Hurting Your Firm’s Growth

For law firms, a well-functioning website is crucial for attracting new clients, retaining existing ones, and growing the business. However, the platform you use to manage your website—your...

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Client Personas vs. Ideal Client Profiles: What’s the Difference? jdsupra.com/legalnews/client…
Client Personas vs. Ideal Client Profiles: What’s the Difference?

Client Personas vs. Ideal Client Profiles: What’s the Difference?

Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help...

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My Marketing Isn’t Working, Now What? jdsupra.com/legalnews/my-mar…
My Marketing Isn’t Working, Now What?

My Marketing Isn’t Working, Now What?

You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling...

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Leveraging AI to Revitalize Your Existing Content (Resources Included!) jdsupra.com/legalnews/levera…
Leveraging AI to Revitalize Your Existing Content (Resources Included!)

Leveraging AI to Revitalize Your Existing Content (Resources Included!)

April 9, 2024 | Blog If you’ve got content collecting dust on a digital shelf somewhere in your downloads folder – this article is for you. And if you only have one article you wrote three years...

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2024 Challenges and Opportunities for Law Firms jdsupra.com/legalnews/2024-c…
2024 Challenges and Opportunities for Law Firms

2024 Challenges and Opportunities for Law Firms

As technology continually reshapes…everything…law firms are under mounting pressure to adapt. This adaptation is not only necessitated by advancements in technology like A.I., but also by an...

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One More Thing | Getting Nerdy About Data with Andrew Hutchinson jdsupra.com/legalnews/one-mo…
One More Thing | Getting Nerdy About Data with Andrew Hutchinson

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI....

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