Managing Director and Partner @BCG
Manhattan Beach, CA
Joined March 2008
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The New Front Door
How Personal Agents Are Rewriting the Rules of the Internet
bcg.com/x/the-multiplier/per…
Robert Derow retweeted
This phone call feature from @Muse is just ridiculous.
Meta's @Muse is the best personal agent I've tried to date.
It actually save me $800+ a year on my cable and phone bills, which is just insane value for a free AI agent.
Here's my new video where I walk through 10 of my favorite Muse use cases, including a personalized morning news feed, a habit tracker, and how I got Muse to call customer support and negotiate my bills for me.
Honestly, I can see Muse becoming Meta's next billion-user app.
📌 Watch now: youtu.be/eU1ICyI9bCs
Robert Derow retweeted
Today we're introducing Hark Handoff
Handoff has been independently verified as the best internet-use model ever built, outperforming ChatGPT 5.4 & Opus 4.8
While others focus on coding, we focus on everyday life: ordering food, booking flights, shopping, & navigating the web
Robert Derow retweeted
i gave 5.6 sol access to my camera roll and had it extract pictures of every piece of clothing i own from my photos
then, told it to find new outfits for me and render them on me with gpt-image!
its kinda cool to see your entire wardrobe in a collection like this
Robert Derow retweeted
As engineering, product, design, DS, etc. melt into a new kind of role, I was reflecting on what roles might look like in the future. For example, when I look at the Claude Code team I see what I think is five archetypes:
1. Prototyper: comes up with brand new ideas; churns out many ideas, most of which don't ship
2. Builder: quickly turns a prototype/idea into production-grade product/infra
3. Sweeper: cleans up the UI, simplifies the code and system, unships, optimizes performance
4. Grower: takes a product that has been built and iterates on it to improve Product-Market Fit
5. Maintainer: owns a mature system to make it secure, reliable, fast, and efficient as it scales
Many people span across 2 roles, and sometimes 3 roles. I also notice that these roles are not really tied to job function -- eg. across Anthropic, some designers match category 1, some 2, some 3; same for engineers, PM, DS.
A healthy team needs a mix of these, depending on the product:
- A product that is new and pre-PMF needs people that are strong at 1+2+3
- A product that is growing and has found PMF needs 2+3+4 and some 5
- A product that has strong PMF needs 3+4+5 and some 2
Maybe product roles of the future will look more like this, and less like the domain-specific roles of today?
Robert Derow retweeted
OpenClaw + Meta Ray-Ban glasses.
This setup uses the Ray-Ban glasses' built-in camera for egocentric vision. Voice input triggers Gemini Live to interpret what the wearer sees, then routes tasks to OpenClaw, which then completed the purchase.
Robert Derow retweeted
Silmaril (@Silmarildev) is the first self-healing prompt injection defense.
It catches 2x more attacks 10x faster than leading defenses, and retrains continuously to protect your full AI stack, including agents like Claude Code and OpenClaw.
Congrats on the launch, @aumup001 and @EduardoVel36291!
ycombinator.com/launches/Pvl…
Robert Derow retweeted
This story is actually insane:
• dude drops $2000 on a DJI robot vacuum like a lunatic
• refuses to use the normal app like a peasant
• Sammy Azdoufal fires up Claude to crack the API so he can drive it with an xbox controller
• Claude delivers the goods
• pulls an auth token from their servers, connects successfully
• except the system thinks he controls 7000 vacuums
• checks again
• yep, seven thousand
• DJI built authentication with zero device ownership verification
• any valid token works for any unit on the planet
• Sammy now has eyes inside homes across 24 countries
• live vacuum camera feeds everywhere
• full floor plans from the mapping data
• some guy in germany eating cereal at 3am, unaware his roomba is snitching
• one API call away from being the most informed burglar in history
• all he wanted was to steer his vacuum with a joystick
• does the right thing and reports it
• DJI fixes it in two days
• back to normal life with his stupidly expensive floor cleaner
• IoT companies stay undefeated at shipping garbage security
Robert Derow retweeted
Google just shipped professional product photoshoots in a tool called Pomelli.
You upload a single product image, pick the type of shoot you want, and get a full campaign (with image and video).
Watch me test it on Built bars 👇
Today, we’re introducing Pomelli’s latest feature update, ‘Photoshoot’
With Photoshoot, you can start from a single image of your product and easily create high quality, customized product shots to elevate your marketing.
Available free of charge in the US, Canada, Australia & New Zealand! Get started with Pomelli today at labs.google/pomelli
The future of discoverability = SEO + AI 🤝🤖
Here’s how to win in generative search 👇
bcg.com/x/the-multiplier/the…
Will AI become the ultimate car-sales advisor? 🤖🚗 BCG says yes—and the winners could see +20% growth. Full insights 👉
bcg.com/publications/2025/wi…
Generative engines are changing the web: from SEO → GXO (Generative Experience Optimization). 🚀 Brands must optimize for answers, not just keywords. Discoverability is shifting from searching → being found.
🔗 bcg.com/x/the-multiplier/how…
#AI #GXO #DigitalMarketing
Robert Derow retweeted
Our marketing team is just me and ~40 AI agents.
I finally got around to putting them into an "org chart", and it's actually really cool to see!
Plus, laying them out this way by sub-function (social media, blog, email, community, partners, etc) has given me a bunch of ideas of other agents I want to build.
If you're interested in the full version (and the templates/screenshots for each agent), let me know and I'll send it over to you.
Robert Derow retweeted
Starting today in the U.S., you can try clothes on virtually in Labs. 👕
Say you see a great shirt, but you’re not sure if it’s right for you. Use our new try on tool to upload a picture of yourself and get a feel for what the product might look like on *you.*
The Future of Discoverability on.bcg.com/3F8pybM via @BCG
Optimizing for Search Engines (SEO), Answer/Generative Engines (AEO/GEO), and the Generative Experience (GXO). Understanding how search engines and answer engines are shaping the future of discoverability.
