>wrote a business book and offered the PDF for free
>distributed the concepts as clips across every short-form platform
>800K+ copies sold worldwide — #1 bestseller with $0 in paid ads
>by 2025: 35,000 content pieces, 32.7M monthly views, $81M revenue in 24 hours on his next launch
>the entire engine runs on one thing: systematic clip distribution
xitter.cf/reachdotcat/status/204…
>started as a supplement brand with zero ad budget
>built entire growth engine on podcast clip distribution >EMV went from $403K to $78.9M — +19,470% in 5 years
>bootstrapped to $150M revenue before raising a single dollar
>the playbook works for any B2C brand with a content angle
xitter.cf/reachdotcat/status/204…
>SaaS spending $20K/month on LinkedIn Ads 1,500 clicks.
>3 conversions. CAC climbing every quarter.
>tested reach.cat with a $500 budget
>same content we already had. product demos. founder clips.
>166,000 organic views in 7 days. $3 CPM.
>first inbound: “saw your demo on TikTok”
>the SaaS distribution channel nobody’s talking about
xitter.cf/reachdotcat/status/204…
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