Marco L

A few years ago, we were having a really hard time getting our Media Buying strategies to work at scale. Then I met @IstvanicMarin . We happened to be in the same group with @Aazarshad and I just bombarded him with questions. It was one of the biggest unlocks for us and helped us build our own strategy and structure that's been working for us. Now, a few years legend, got to interview him on our podcast. Dude is still one of the greatest media buyers out there and this episode proved it.

I want to be transparent: most people are flat or up slightly year on year, but every now & then you have one where everything comes together! This is all from 2 creatives that have crushed it for us: --> increased ROAS (targeting higher quality audience) --> decreased CPA (Kept offer same, just reskinned it). (partially blurred dates for clients anonymity)

If you're an creative agency on performance marketing agency, how you name your tasks is vital. 📛 This is the exact naming convention we use to deliver 3,000+ creatives a week! YYMM0ID_CLIENTID_DESCRIPTOR_FORMAT_DIMENSIONS_VERSION YY = Year MM = Month 0ID = Unique ID starting at 001, counting up to 999 CLIENTID = Three letter acronym for the client DESCRIPTOR = Founder Video, Emotional Resonance, etc FORMAT = VID or IMG DIMENSIONS = 9x16, 4x5, 1x1 etc VERSION = V1, V2, V3 (versioned up by editors after each round of revisions

Struggling to find a video editor that can edit for performance? Steal our 3 day interview process that weeds out the top 1% talent in the world. A Thread 🧵

NOT a client, but a sample we made for LEAFSHAVE that I'm loving. >> All recycled content from their IG >> Script based on past winners (other client) >> AI Voice over that costs less than $1 You don't need to spend thousands on new creatives every month, you already have a library of content, just use that!

Last week we delivered 3,005 unique performance optimized creatives to our clients. How? Let's break it down 👇🧵

Real winner of the Super Bowl? Tom Brady’s bank account. Dude was in more commercials than there were touchdowns.

Sick as a dog. Doesn’t matter. Up at 6 fucking around with some ads.

Spent a lot of time visiting clients this year. Nothing better than sharing a meal and chatting shit. Business is all about people. Invest in them.

A killer start to 2025: Helped a friend buy an eCom store and quit his 9 - 5. ~$50k revenue in December. On track for $75k this month. 🚀 What’s working: 👉 ABO for Creative Testing 👉 CBO + ASC for Scaling Campaigns 👉 All AI-generated creatives 2025 is the year to scale smart and go big with Meta ads. Stop waiting. Start building. 📈

An agency is only as good as its people and systems. That’s all an agency really is. The rest is all just fluff. Get those two things right, the rest falls into place.

You’re focusing on the wrong thing. Fancy editing can’t save a bad creative when the creative doesn’t focus on the fundamentals: >> you have to make your customer feel something. Anything. Good. Bad. Horny. Angry. Something. Get that right and your ad will print.

4,000+ Creatives Delivered Weekly. How? 🤯 A bulletproof approval checklist that’s turned “meh” videos into performance beasts. Want it? Like + reply “SWEPTAWAY” and I’ll send you our full video review checklist (must follow).

Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics alone. It's all about: • Building systems for creative content weekly (UGC/statics/videos) • Landing page testing - Getting creative with offers (not just %/$ off) • Email/SMS flow optimization That's it. Systems beat tactics.

Meta Ads for eCom Brands isn’t rocket science. But after $100M in ad spend testing creatives, I've seen agencies make the same idiotic mistakes. 8 things you need to know before hiring one 🧵

We took a brand from $200k to $600k in just 2 months. No secret sauce. No special hacks. No guru techniques. Just proven systems and ads that convert.

One thing I’ve realized after 10+ years in business. The people who tell you “it’s impossible” usually haven't tried. Ignore the noise. Just keep going.

Stop overcomplicating your creative testing. Everyone’s got their “holy grail” testing setup: ABO, CBO, CC, ASC… some even act like you need divine intervention to get it right. Absolute nonsense. Here’s our structure for finding winners with a 23% hit rate:

If you’re running a single CBO with all creatives thrown in, stop. Seriously. I don’t know when this trend took over, but after testing it (again) last week, I can confirm: it just doesn't bloody work. Whether you’re using Cost Cap or not, piling everything into one CBO just doesn't make sense to me Here’s how we tested it: Two separate ad accounts. Two structures: >> The Usual: creative testing campaign, scaling campaign ABO/CBO, and scaling campaign ASC. Each scaling campaign had 4 creatives. >> The Trendy Mess: one CBO with multiple ad sets, each loaded with 4 creatives, a random mix of ad sets both scaling and testing. We kept it fair: fresh ad accounts, new pages, but an old pixel. Could’ve added a fresh Shopify instance, but figured that was overkill. Results? • The traditional structure outperformed the single CBO by 22% in ROAS. • Sure, CPC was cheaper on the single CBO, but it came with wasted spend and higher CPAs. What we learned: >> CBO campaigns with everything crammed in wasted more spend. Meta can’t allocate properly, so the CPAs went up, and ROAS dropped. >> Our traditional structure gave way more control over daily and weekly spend; crucial for pinpointing what’s working. >> Relying on Meta to both test and scale with a single CBO? Disaster. Every time we added new ad sets, the CBO flatlined for days and took forever to recover. Yes, Meta’s still the king of acquisition, but it’s easily thrown off. >> Fueling your ad account means more than just “adding creatives.” It’s about adding them smartly. I don't know if we're missing something, but for us, it just didn't work!

Here's something I never imagined doing... Sharing secrets on Cost Caps... I worried I'd be spilling all my trade secrets, but who cares now? I've cracked the code on leveraging cost cap from brands banking over $500k a month. Decided to give you a sneak-peek through a video, revealing the very blueprint we use. Our strategy has generated millions for our clients. It's going to amp up your business game.